Using AI to Market Your Products and Services to Your Members – Cutting through the Bull
It's no secret that the power of AI is becoming a vital tool for organisations from all walks of life. Now is the time to learn how to harness the power of AI tools when it comes to marketing your organisation.
We are cutting through the buzz and talking about all the important and practical details you need to know when working with AI and marketing to your members.
In this session we will look at the best-fit tools for a range of marketing activities. We will explore the things you need to know to get the most out of them, as well as any “gotcha” moments.
Some of the hot topics we will cover:
- The state of AI currently
- A range of best-fit AI tools and how they can help you to do more – or better to market to your membership
- How to foster good prompt writing skills
Event Details
- Date: Thursday 13 June
- Time: 12 noon to 1.00pm
- Venue: Online via Zoom
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Cost:
- AES Members: FREE
- Non-Members: $50
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About the Presenters
Kirri Romero, Lead Digital Strategist and Principal Consultant, The Online Fix
Kirri has over 20 years of experience
working in all facets of online, creating successful online experiences working in a variety of industries, from finance to education,
food, fashion and health industries. As a top rated mentor and training facilitator for the ASBAS program, Business Resilience Program and
Partners in Wellbeing program, as well as her own mentoring client book, in the past two years, more than 300 businesses have been
provided with digital marketing strategy and solution sessions. Her foundational knowledge was gained during the formative years of
growing the digital presence of AustralianSuper to what you see today, and continues now with her own multichannel marketing consultancy
servicing a range of professional service clients. As a result her strategy and solutions work is grounded in up-to-the-minute practical
experience gained from operating the field. The digital know how gained from years of working online, and her in-depth understanding of
the online environment has made her adept at adapting to the unfolding trends of digital, while being able to quickly show her clients how
to take advantage of the ever-changing environment.
Nick Koerbin, Executive Director, AES
With over 30 years of management expertise, Executive Director and Founder of AES, Nick Koerbin is one of the most experienced NFP leaders
in Australia. He has held positions as the CEO of Materials Australia, the National Parts Code, as well as senior positions in the Institute
of Insurance, Australian Quality Council, the Financial Planning Association, the Australian Human Resources Institute, and the Furniture
Industry Association of Australia. Nick created AES with a vision of creating a set of management practices that could be consistently
followed to ensure success. Over his 30 years in the industry, he noticed that inconsistent management practices often impeded delivery of
services to members, which in turn created issues with membership renewal. By establishing AES and creating the NFP Association Best
Practice Self-Assessment, Nick has been able to assist leaders in becoming more confident and informed decision makers so that they can
create more effective strategies and implementation plans.