AES Newsletter

Searching for tag: Members and Clients


Thumbnail for Is it Time to Review Your Membership Offering?

Tuesday June 02, 2020

If your association’s revenue is reliant on income streams from membership subscriptions, an annual conference and events, now is the time to rethink your membership offering. In the post-COVID-19 environment, many associations will be facing a severe impact on their financial position, particularly when the JobKeeper payments cease at the end of September.  According to the Gratton Institute’s report Shutdown: Estimating the COVID-19 Employment Shock, Australia is heading into one of the most severe economic challenges that the country has ever ...
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Thumbnail for The Future of Association Events and Conferences

Tuesday June 02, 2020

Association Executive Services recently hosted a webinar that discussed the future of association events and conferences in Australia in a COVID-19 world, featuring a panel of legal, insurance, health and association events experts.  This webinar covered a wide range of topics and discussed many of the complex layers and aspects that come into play when planning an association event or conference in the wake of the COVID-19 pandemic. The Impact of COVID-19 on Association Events and Conferences This webinar was particularly pertinent as ...
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Thumbnail for Coronavirus: The Impact on Association Events

Wednesday March 11, 2020

In the wake of COVID-19, many events across the world are being cancelled or postponed in an attempt to mitigate the spread of the virus. If your association has an event coming up, you might be thinking about cancelling it or postponing it. However, whether you decide to go ahead with the event or not, it is prudent to understand the implications of either decision. In particular, the legal implications associated with both proceeding with the event and cancelling it should ...
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Thumbnail for Back To Basics: How To Grow Your Membership Numbers

Monday February 17, 2020

The rise of social media has ushered in a change in what members expect of their organisations. There have been undeniable benefits, including increased communication between members. However, a heavy reliance on social media has also resulted in some negatives, particularly around creating a real sense of belonging and making members feel special and engaged (and therefore more likely to remain association members long-term). Are You Relying On Social Media To Increase Your Membership Numbers? If you are relying on social media ...
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Thumbnail for The 2019 Logies: A Wake Up Call For All Association Member Awards

Tuesday July 02, 2019

For the last 60 years, the Logies has been an annual event that recognises individuals who have achieved excellence within the Australian Television Industry. The major prize is the Gold Logie, which is awarded to the personality who receives the greatest number of votes from the general public. This year, the Gold Logie was taken out by comedian Tom Gleeson. In his acceptance speech, Gleeson stated, “I’m in a terrible spot because I like it and I hate it as ...
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Thumbnail for Don’t Write Off Your Unfinancial Members: Here’s Why

Tuesday July 02, 2019

Most member-based associations have an annual renewal event. Renewal notices are sent out to members with the general letter from the President inviting member to renew. This letter usually contains a generic script outlining the reasons as to why the member should renew and the benefits offered by their membership fee.  No matter how effective your association is in the delivery of services to members, there is always a group of members who have not paid their subscription, have not indicated ...
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Thumbnail for How to Manage and Investigate Breaches of a Code of Ethics

Tuesday June 11, 2019

Most associations have a Code of Ethics (also known as a Code of Conduct) by which their members must abide, which is referred to in the Constitution, by-laws or Board policies. Unfortunately, over the years, the team at AES has witnessed several breaches of codes of ethics, including their fall-out. Increasingly, associations that fail to act quickly and efficiently in response to breaches of codes of ethics are leaving themselves open to public scrutiny.   We asked AES Adviser Val Smith, former head of Crime ...
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Thumbnail for What To Increase The Value Of Your Membership? Try Certification

Wednesday May 29, 2019

Most associations struggle to maintain and grow their membership. The old membership model that offers a list of benefits works in some sectors, but has no impact in others. As such, it is important to stop and consider why people or organisations join an association. Over the years and throughout all the surveys we have conducted, we have found that there are two key reasons for an individual or an organisation to join an association. The first reason is that the association ...
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Thumbnail for Top Ideas To Engage With Your Members At Your Next Conference

Tuesday April 30, 2019

Most associations hold events or conferences for their members. In some instances, the annual conference may be the only activity an association conducts for their members, and is one of the main reasons members join the association. The problem is, conferences often tend to be viewed as a stand-alone event—rather than holistically integrated into the association’s overarching remit of activities. As a result, many conferences fail to consider the needs of members and are therefore not as successful as they could ...
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Thumbnail for 5 Steps to Help Ensure Your Members Renew Their Membership

Wednesday March 13, 2019

Are you about to send out your membership renewals? If you are, then be prepared for your association to come under scrutiny from your members. Regardless of how much growth you may have experienced in the past year, members who are undecided as to whether to renew their membership will critically assess whether your association is doing a good job. If your association has not been delivering on the services promised, or your board of directors or staff have not engaged ...
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Thumbnail for Great Ideas to Grow Your Membership in 2019

Tuesday January 29, 2019

At one of our recent AES member meetings, the issue of membership—particularly member retention and growth—was discussed. Most associations realised their membership was either failing to grow or, even worse, declining. As such, there needs to be a simultaneous focus on both member retention and member growth, which can often be difficult with limited resources. So, we thought it was time to really delve into this area, to share some of the do and don’ts of growing association membership that we’ve ...
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Thumbnail for How Association Awards Can Help with Membership Engagement and Growth

Wednesday August 01, 2018

Recognising the achievements of members at high profile awards events or ceremonies is a huge part of the culture of many Australian not-for-profits, particularly associations.     Award ceremonies give associations the opportunity to recognise and promote their members, employees and volunteers through the allocation of awards for various services, deeds or contributions. A properly managed award process can be a very valuable asset for an association as it enhances the members’ sense of belonging and helps promote an association’s brand.   Awards often ...
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Wednesday May 16, 2018

Members join your organisation and pay their membership fees to attain the tangible and intangible benefits that you purport to offer. Member retention and growth is tied to how well your organisation performs at actually delivering on these benefits. If you fail to meet expectations, you will lose members. Matching performance with promise isn't just the key to success for member-based organisations; it is the key to success in any field. If McDonald's fails to hold up their promise for cost-effective ...
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Friday April 27, 2018

According to Nick Koerbin, Executive Director of AES, "The number of associations that rely on their staff or volunteers to deliver their products and services to members without referring to documented systems is staggering. The risk to the association is enormous if there is a reliance on staff who merely 'have it in their head' as to what needs to be done." "When we are managing an association, our first task is to identify which processes are documented related to the ...
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Wednesday April 11, 2018

Koerbin has laid out some easy ways for your member-based organisation to improve the quality and consistency of your service delivery: Create step-by-step documents outlining the essential processes for delivering member benefits and services. Use visual flow charts to create easy reference points, and eliminate any complexity. Ensure every process has an owner, which is the member of staff responsible for ensuring the process is followed. When it comes to member services, this will most likely be the person in charge of membership ...
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