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  <posts>
    <post_id>647</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[The photo with the Minister is not an advocacy strategy]]></post_title>
    <post_content_short><![CDATA[<strong><em>“Government doesn’t remember associations that show up. It remembers the ones that show up with something to say.”</em></strong>
]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/647/HUNT-PHOTO.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/the-photo-with-the-minister-is-not-an-advocacy-strategy/</post_content_url>
    <post_date>2026-04-24 01:43:59</post_date>
  </posts>
  <posts>
    <post_id>646</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Is your association actually talking to its members — or just invoicing them?]]></post_title>
    <post_content_short><![CDATA[<em>"What an undecided member needs isn't another email — it's a conversation."</em><br />]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/646/office-workers.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/is-your-association-actually-talking-to-its-members-or-just-invoicing-them/</post_content_url>
    <post_date>2026-04-24 00:45:00</post_date>
  </posts>
  <posts>
    <post_id>640</post_id>
    <post_category_id>28</post_category_id>
    <post_title><![CDATA[Thinking About Increasing Your Membership Fees]]></post_title>
    <post_content_short><![CDATA[There is one financial decision that shapes your organisation's future more than almost any other. And most association CEOs handle it badly
— not because they lack the numbers, but because they lack the nerve.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/640/business-woman-opening-the-floor-for-questions-SBI-328457388-(1).jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/thinking-about-increasing-your-membership-fees/</post_content_url>
    <post_date>2026-04-22 12:30:17</post_date>
  </posts>
  <posts>
    <post_id>638</post_id>
    <post_category_id>34</post_category_id>
    <post_title><![CDATA[Overview of Pay Day Super - The Basics for Associations]]></post_title>
    <post_content_short><![CDATA[Watch our Pay Day Super webinar.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/638/Screenshot-2026-04-22-135701.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/overview-of-pay-day-super-the-basics-for-associations/</post_content_url>
    <post_date>2026-04-22 03:58:03</post_date>
  </posts>
  <posts>
    <post_id>637</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[From Sponsorship to Partnership – Steps to increase your Association’s Revenue]]></post_title>
    <post_content_short><![CDATA[One of the main revenue streams for many associations is their annual or biannual conference. Anyone who has planned one knows that securing
	sponsorship is often the most time-consuming and frustrating task.
]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/637/Strategic-planning-MAY-2023.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/from-sponsorship-to-partnership-steps-to-increase-your-associations-revenue/</post_content_url>
    <post_date>2026-04-13 04:53:15</post_date>
  </posts>
  <posts>
    <post_id>632</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Engaging an Association Consultant to Drive Change: What Boards Need to Get Right First!]]></post_title>
    <post_content_short><![CDATA[Hiring a consultant for a specific task is fundamentally different from engaging one to drive organisational transformation.
<br /><br />
	Boards often recognise the need for change when membership stagnates, governance weakens, strategy stalls, or momentum declines. Engaging a
	consultant at this point is a sound decision.
]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/632/business-people-group-on-meeting-image.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/engaging-an-association-consultant-to-drive-change-what-boards-need-to-get-right-first/</post_content_url>
    <post_date>2026-04-09 03:22:20</post_date>
  </posts>
  <posts>
    <post_id>630</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Want to Start a New Association? Here Are Some Key Steps]]></post_title>
    <post_content_short><![CDATA[We’re seeing a growing trend. More and more groups are reaching out to start new associations.
<br /><br />In most cases, the reason is the same: "<strong>Our current association isn’t delivering."</strong>
<br /><br />That may well be true. Starting a new association is a serious commitment, not just a reaction. Let me be clear:]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/630/Image-Business-Meeting.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/want-to-start-a-new-association-here-are-some-key-steps/</post_content_url>
    <post_date>2026-03-25 04:32:39</post_date>
  </posts>
  <posts>
    <post_id>629</post_id>
    <post_category_id>28</post_category_id>
    <post_title><![CDATA[When New Members Join - Are you protecting your Association]]></post_title>
    <post_content_short><![CDATA[One of the most common — and often unexpected — challenges faced by association boards and leaders arises when a member develops a grievance
	against the organisation. In the association sector, this is not unusual. Most grievances begin with a concern or disagreement, but if not
	handled appropriately, they can escalate into a prolonged and disruptive issue.
]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/629/iStock-1078149228.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/when-new-members-join-are-you-protecting-your-association/</post_content_url>
    <post_date>2026-03-19 10:17:01</post_date>
  </posts>
  <posts>
    <post_id>626</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Artificial Intelligence Is Already Transforming Australian Associations]]></post_title>
    <post_content_short><![CDATA[Insights from the AES Technology Survey and Special Interest Group Discussion<br />
	<br />
	Artificial Intelligence is now part of daily work for many association professionals.<br />
	<br />
	<a href="https://www.linkedin.com/company/association-executive-services/">Association Executive Services</a> (AES) are soon to release its
	annual report on technology in Australian Associations and recently facilitated a special interest group discussion on the use of AI in
	participants' organisations.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/626/48.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/insights-from-the-aes-technology-survey-and-special-interest-group-discussion/</post_content_url>
    <post_date>2026-03-18 03:44:08</post_date>
  </posts>
  <posts>
    <post_id>624</post_id>
    <post_category_id>28</post_category_id>
    <post_title><![CDATA[The Challenge of Prorated Membership and Renewal Cycles]]></post_title>
    <post_content_short><![CDATA[<strong>The Challenge of Prorated Membership and Renewal Cycles</strong>
<br /><br />Anyone responsible for membership in an association understands this tension:
<br /><br />
	<strong>Do we renew members on the anniversary of their joining date, or operate on a single annual renewal date?</strong><br />
	And if we operate on a single renewal date, how and when should prorated membership apply?

<br /><br />Here is a deeper exploration of each model — with practical examples drawn from real-world association operations.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/624/Image-finace.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/the-challenge-of-prorated-membership-and-renewal-cycles/</post_content_url>
    <post_date>2026-02-25 02:23:14</post_date>
  </posts>
  <posts>
    <post_id>614</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[AI, Websites and the Reality of Day-to-Day Association Operations]]></post_title>
    <post_content_short><![CDATA[When associations discuss upgrading their websites, the conversation often starts with design, branding, and visual appeal.<br />]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/614/software-developer-working-on-computer-at-modern-office-SBI-300809724-(1).jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/ai-websites-and-the-reality-of-day-to-day-association-operations/</post_content_url>
    <post_date>2026-01-28 00:54:26</post_date>
  </posts>
  <posts>
    <post_id>596</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Planning Association Conferences: Essential Tips for Success]]></post_title>
    <post_content_short><![CDATA[Business events in Australia contribute over $36B annually and are growing fast!<br />
Check out our latest article for essential tips on venue selection, security, insurance, and more—plus key stats like $21.4B in traveller
spend and 11% projected growth.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/596/young-professionals-collaborating-with-experienced-senior-executive-in-a-modern-office-SBI-322462558.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/planning-association-conferences-essential-tips-for-success/</post_content_url>
    <post_date>2025-10-20 22:18:18</post_date>
  </posts>
  <posts>
    <post_id>589</post_id>
    <post_category_id>28</post_category_id>
    <post_title><![CDATA[Association Excellence Awards: More Than Just a Gala Night]]></post_title>
    <post_content_short><![CDATA[It’s the Gala Awards night – but are your awards truly valued by most of your members?]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/589/awards.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/association-excellence-awards-more-than-just-a-gala-night/</post_content_url>
    <post_date>2025-09-07 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>571</post_id>
    <post_category_id>28</post_category_id>
    <post_title><![CDATA[Stop the Membership Churn: A Smarter Way to Build Loyalty]]></post_title>
    <post_content_short><![CDATA[Most association leaders face a persistent challenge: <strong>growing and retaining members</strong>. It’s not uncommon to hear stories of
	members who join for a year, drop off, and then rejoin two years later. While this cycle may seem harmless, it carries hidden costs—<strong>such
	as staff time, marketing expenses, onboarding resources, and software overhead</strong>—that
	can quietly drain your association’s budget.

<br /><br />]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/571/Membership-Churn.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/stop-the-membership-churn-a-smarter-way-to-build-loyalty/</post_content_url>
    <post_date>2025-07-30 12:30:00</post_date>
  </posts>
  <posts>
    <post_id>572</post_id>
    <post_category_id>29</post_category_id>
    <post_title><![CDATA[Is Your Association or NFP Performing at Its Best? Here’s How to Find Out.]]></post_title>
    <post_content_short><![CDATA[Running an association or not-for-profit (NFP) is no small feat. Whether you're leading a professional body, a community group, or a
	national peak organisation, one question always lingers:

<br /><br /><strong>“How do we know we’re doing well?”</strong>
<br /><br />It’s a fair question—and an important one.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/572/Is-Your-Association-or-NFP-Performing.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/is-your-association-or-nfp-performing-at-its-best-heres-how-to-find-out/</post_content_url>
    <post_date>2025-07-29 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>570</post_id>
    <post_category_id>33</post_category_id>
    <post_title><![CDATA[Understanding Director Penalty Notices: What Every Director Needs to Know]]></post_title>
    <post_content_short><![CDATA[A Director Penalty Notice (DPN) is a formal notice issued by the Australian Taxation Office (ATO) that holds company directors personally
	liable for specific unpaid company tax obligations.
]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/570/AES-Newsletter-Article-Image.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/understanding-director-penalty-notices/</post_content_url>
    <post_date>2025-07-27 14:00:00</post_date>
  </posts>
  <posts>
    <post_id>557</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Need new members? Read this first]]></post_title>
    <post_content_short><![CDATA[Too often, associations are eager to expand their membership before ensuring the organisation is on solid footing. But real, sustainable
growth starts from within. Before you open the doors to new members, it's essential to check that the ship is seaworthy—strategically,
financially, and operationally.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/557/Need-New-Members-Read-this-first.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/need-new-members-read-this-first/</post_content_url>
    <post_date>2025-06-23 06:13:05</post_date>
  </posts>
  <posts>
    <post_id>556</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Rethinking Your Association's Website: Read This First]]></post_title>
    <post_content_short><![CDATA[While design matters, this narrow focus misses the bigger picture: <strong>your website is not just a communications tool—it's a core
operational platform.</strong>]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/556/Rethink.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/rethinking-your-associations-website-read-this-first/</post_content_url>
    <post_date>2025-06-23 05:56:17</post_date>
  </posts>
  <posts>
    <post_id>555</post_id>
    <post_category_id>34</post_category_id>
    <post_title><![CDATA[Growing Your Association: A Fresh Look at Income & Expenses]]></post_title>
    <post_content_short><![CDATA[Is your association growing—or just getting by?]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/555/Image-finace.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/growing-your-association-a-fresh-look-at-income-and-expenses/</post_content_url>
    <post_date>2025-06-23 04:54:00</post_date>
  </posts>
  <posts>
    <post_id>544</post_id>
    <post_category_id>28</post_category_id>
    <post_title><![CDATA[Does Your Association Still Need Chapters]]></post_title>
    <post_content_short><![CDATA[]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/544/CHAPTER.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/does-your-association-still-need-chapters/</post_content_url>
    <post_date>2025-05-13 13:12:00</post_date>
  </posts>
  <posts>
    <post_id>540</post_id>
    <post_category_id>28</post_category_id>
    <post_title><![CDATA[A Guide to Onboarding New Members]]></post_title>
    <post_content_short><![CDATA[What are the secrets to onboarding new members to your Association]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/540/business-woman-with-her-staff-SBI-300809255.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/a-guide-for-successfully-onboarding-new-members/</post_content_url>
    <post_date>2025-04-13 03:22:00</post_date>
  </posts>
  <posts>
    <post_id>539</post_id>
    <post_category_id>33</post_category_id>
    <post_title><![CDATA[How to Prepare For the First Board Meeting]]></post_title>
    <post_content_short><![CDATA[The first meeting of an association's Board marks the beginning of a critical working relationship between Board members and the
organisation they serve. It sets the tone for governance, collaboration, and strategic direction. A well-structured induction process
ensures that new Board members are informed and confident and can contribute meaningfully from day one.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/539/.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/how-to-prepare-for-the-first-meeting-of-your-new-association-board/</post_content_url>
    <post_date>2025-04-13 02:59:00</post_date>
  </posts>
  <posts>
    <post_id>538</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Navigating a Media Storm: A Lesson For All Associations]]></post_title>
    <post_content_short><![CDATA[How to handle media calls]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/538/man-on-phone-25.3.25.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/navigating-a-media-storm-a-lesson-for-all-associations/</post_content_url>
    <post_date>2025-03-25 01:37:19</post_date>
  </posts>
  <posts>
    <post_id>534</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Key Ideas to Increase Revenue for Your Association or Not For Profit]]></post_title>
    <post_content_short><![CDATA[Sustainable, diverse revenue streams are vital for economic stability, long-term success, and enhancing value to your members.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/534/austin-distel-goFBjlQiZFU-unsplash.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/key-ideas-to-increase-revenue-for-your-association-or-not-for-profit/</post_content_url>
    <post_date>2025-02-27 03:14:40</post_date>
  </posts>
  <posts>
    <post_id>528</post_id>
    <post_category_id>27</post_category_id>
    <post_title><![CDATA[Empowering the Association CEO]]></post_title>
    <post_content_short><![CDATA[Empowering the Association CEO is not just a step but the pivotal first step towards achieving Association Excellence.]]></post_content_short>
    <post_icon>https://www.associationexecutiveservices.com.au/media/website_posts/528/mahdiar-mahmoodi-BmR0K_xQOt8-unsplash.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.associationexecutiveservices.com.au/newsletter/empowering-the-association-ceo/</post_content_url>
    <post_date>2025-02-20 04:52:00</post_date>
  </posts>
</root>
