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    <product_title><![CDATA[Test event 29 October NSW]]></product_title>
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    <product_title><![CDATA[Implementing and Reviewing Policies]]></product_title>
    <product_content><![CDATA[In this presentation, you will learn how to develop a quality management system that ensures your association can deliver membership services that encourage your members to renew their membership. Best practice policies, procedures and systems are the scaffolding of any not for profit organisation or association. This presentation will help you understand how to review your current policies and match these against with best practice. It will also provide tips and tricks on how to draft a new set of policies, procedures and systems that will create the consistency in service delivery that your association needs to succeed.]]></product_content>
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    <product_title><![CDATA[Ensure your website finds its audience]]></product_title>
    <product_content><![CDATA[Unless you’re a digital marketing expert, topics like search engine optimisation (SEO) can seem confusing and daunting. We all know we need to implementing best practice SEO techniques to ensure that our website is being found in the search engines. But what exactly do these techniques entail? Is it something that your association can implement in-house? Or do you need to pay experts big bucks? Discover the answers to all these questions and more in this workshop video. By the end of the session, you should understand the different between on-site and off-site SEO techniques, how to log-in and read your Google Analytics reports, and how to improve your website so that it can be more easily found online. ]]></product_content>
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    <product_title><![CDATA[Developing a Plan to Grow Membership]]></product_title>
    <product_content><![CDATA[Growing and retaining membership can be very challenging for some organisations. This presentation looks at some of the proven methods of engaging and recruiting new members. By the end of the presentation, you should have several ideas that your organisation can implement immediately to grow your membership. AES has over 25 years of experience in developing strategies to improve and grow your membership. We specialise in developing a professional membership structure, which includes professional status, a professional development structure, and accreditation of professional members.]]></product_content>
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    <product_title><![CDATA[Running a Successful Conference]]></product_title>
    <product_content><![CDATA[This webinar is an abridge version of our popular one-day seminar on how to run a successful conference or event.We delve into topics such as the role and structure of an ideal local organising committee, developing your budget, finding the perfect venue, marketing the conference to your members, and much more. Here at AES, we understand that associations rely on events to provide a valuable member benefit (affording members the opportunity to network) and to generate revenue. Our team has managed over 120 events for associations, from small meetings right through to large-scale international conferences. With all this experience under our belt, we know what makes a conference successful; it must provide value to members, disseminate new knowledge or ideas, and create surplus that allows your association to fund other activities.]]></product_content>
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    <product_title><![CDATA[Strategic planning for associations]]></product_title>
    <product_content><![CDATA[You may have a strategic plan but is it working?  In this video Nick Koerbin provides some very good incites into how a strategic plan should look and how it should be used to manage the association.  If your strategic plan is sitting in the draw or you cannot find it, this video is for you.]]></product_content>
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    <product_title><![CDATA[Securing and Developing Sponsorships]]></product_title>
    <product_content><![CDATA[## Want to create long-term sponsorships and partnerships that generate revenue? AES has in-depth, hands-on experience in securing and managing long-term partnerships and sponsorships. This presentation focuses on the generation of revenue by an association, particularly how to build long-term relationships with suppliers that can create revenue streams for your association. Some of the latest case studies are also reviewed. AES understands how to develop a sponsorship budget, identify and secure new sponsors,manage relationships with existing sponsors, develop a marketing sponsorship prospectus for an association or a specific event, and how to manage a sponsorship relationship during and after an event.]]></product_content>
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    <product_title><![CDATA[Introduction to Governance and Association Management]]></product_title>
    <product_content><![CDATA[This one hour presentation provides a summary of our very popular one day workshop ‘Introduction to Association Management’.In an ever-changing legal, financial and operating environment, it is important that your Board or Council members fully understand their role, responsibilities and liabilities. With this presentation your organisation will learn all about the latest governance issues relating to associations. This workshop covers all aspects of managing an association, including governance, Board and Committee roles and responsibilities, dealing with risk and much more. We will cover topics as diverse as developing systems, managing people, and growing membership. ]]></product_content>
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    <product_title><![CDATA[Attracting and Growing Members]]></product_title>
    <product_content><![CDATA[A quick overview and some great ideas and tips on how to grow your membership. Nick has worked in numerous associations and not for profits and will share with you practical approaches he and others have used to increase and grow their membership.]]></product_content>
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    <product_title><![CDATA[Governance - John Crosby]]></product_title>
    <product_content><![CDATA[This video presentation provides you with the latest legal obligations as a director, executive or leader of an association.  John Crosby a very experienced NFP Barrister and Solicitor and shares not only the legal requirements for running an association, but also how executive committees should operate and they can or cannot do. This a very popular presenttaion is ideal for Boards, NFP directors and staff.]]></product_content>
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    <product_title><![CDATA[Best Practice Benchmark Survey]]></product_title>
    <product_content><![CDATA[This is the model behind the US Malcolm Baldrige National Quality Award, an award process administered by the American Society for Quality (ASQ) and managed by the National Institute of Science and Technology (NIST), an agency of the US department of Commerce. This framework is used as the basis for over 70 other national Business Excellence/Quality awards around the world.  It is the only award for business performance supported by the President of the United States. In Australia, the model is the Australian Quality Awards and the criteria is used by Australian organisations to assess their business performance. ### THE BALDRIGE MODEL CONSISTS OF SEVEN CATEGORIES: Leadership  Strategic Planning  Customer & Market Focus  Measurement, Analysis & Knowledge Management  Workforce Focus  Process Management  Business Results  ### THE CORE CONCEPTS OF THE BALDRIGE CRITERIA FOR PERFORMANCE EXCELLENCE ARE: Visionary leadership  Customer-driven excellence  Organisational and personal learning  Valuing employees and partners  Agility  Focus on the future  Managing for innovation  Management by fact  Social responsibility  Focus on results and creating value  Systems perspective  AES has used a similar assessment approach and developed a framework for the not for profit sector in Australia. We consider the key management systems for assessment are as follows: Governance  Strategic Planning   Leadership  People  Systems  Financial  Members  Committee & Volunteers  Risk Management  Technology We are constantly developing, testing and reviewing this model and welcome constructive comments from organisations using the AES criteria. Please note that this product is free for members, should you wish to become a member and take advantage of this and all our other members benefits, why not [become a member](https://www.associationexecutiveservices.com.au/router.php?pageid=56) today.]]></product_content>
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    <product_title><![CDATA[Best Practice Association Management]]></product_title>
    <product_content><![CDATA[In this presentation, you’ll the latest about best practice in association management in Australia. This presentation is ideal for your Board, Committee, or staff. It gives you the opportunity to listen and learn from real-world case studies about other associations that have achieved membership growth and sustainability. By the end of the presentation, you should be able to identify how your association is performing and develop an action list for change.  You’ll have the opportunity to compare your organisation in a range of areas, from Governance, Leadership and Strategic Planning to Finance and Membership.]]></product_content>
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    <product_title><![CDATA[Best Practice in Strategic Planning]]></product_title>
    <product_content><![CDATA[In this presentation, we provide an overview of an effective strategic plan, illustrated by case studies of how a strategic plan should be developed and implemented within an association. We also cover the resources that you’re likely to need when undertaking a review of an existing strategic plan, or implementing a new strategic plan. This is the ideal workshop to attend before reviewing or developing your organisation’s strategic plan.  Strategic planning is crucial to any association. AES understands the importance of your plan and its implementation. We believe that associations and not for profit organisations must go beyond merely planning and developing strategies. They must be successful in implementing these strategies, achieved only by working with key stakeholders and staff to ensure an association-wide buy-in.]]></product_content>
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    <product_title><![CDATA[Accessing new revenue streams]]></product_title>
    <product_content><![CDATA[Traditional NFP associations seem to rely on membership subscriptions, conference surplus, grants to be sustainable.  You cannot achieve your purpose if you cannot make money.  In this video Nick explores a range of ideas or options you can explore to add value to your members and make life a bit easier.]]></product_content>
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    <product_title><![CDATA[AES - Association Executives Toolkit]]></product_title>
    <product_content><![CDATA[The AES Association Executives Tool Kit has been developed for use by leaders of not-for-profit associations within Australia. It covers all aspects of managing an association and is designed to be used by Boards, committees and staff as a resource to assist them in the growth and development of their association.]]></product_content>
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