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    <product_content><![CDATA[## From Sponsorship to Partnership: A New Revenue Model ## Thursday 3rd September 2026, 12.00pm AEST, Online via ZOOM AES Members - FREE I Non-Members - $50Securing conference sponsorship is often the most draining task in the association calendar. Build the prospectus. Chase last year's sponsors. Follow up. Renew. Start again next year. It works but only as a short-term fix. And it quietly caps what your association can earn. There's a better model and one association has already made the shift. Paul Davis, CEO of ARCIA, Australia's Radio & Critical Communications Association, joins Nick Koerbin from AES for a one-hour webinar on how ARCIA moved from one-off sponsorship to genuine, multi-year partnerships. Relationships that deliver value to members and partners right across the year, not just for two days at a conference. Paul has lived this change. In this session he'll cover:Why the annual sponsorship cycle caps your revenue What sponsors actually want (it's rarely the exhibition booth) The kind of shift that turns a $XXX conference package into a yearly partnership worth far more How to build these relationships without trading away your independence or your members' trust For CEOs, EDs and Board members rethinking how they fund their vision.Attendance at AES events is restricted to individuals employed by not-for-profit organisations and Board members of not-for-profit organisations.Registrations from commercial suppliers, vendors and consultants outside the NFP sector will not be accepted.]]></product_content>
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    <product_title><![CDATA[MASTERCLASS WORKSHOP:  Reviewing or Moving to a New Digital Platform?]]></product_title>
    <product_content><![CDATA[MASTERCLASS WORKSHOP: Time to Review or Replace Your Website or CRM? Here's the Whole Roadmap. ### THURSDAY 20TH AUGUST 2026 I 10.30AM - 12.30PM AEST I Online via Zoom If you're the CEO or Executive Director who has to make this decision, you already know the feeling.Your website is dated. Your CRM or AMS no longer meets your needs. Your team is wasting time on manual workarounds. The Board is asking why simple tasks like membership renewals are still so difficult. And somewhere in the back of your mind, you remember the last system change that went off the rails - you don't want to make that mistake again. This live online workshop is designed specifically for association and not-for-profit leaders responsible for making one of the biggest technology decisions their organisation will face. Facilitated by Nick Koerbin, Executive Director, Association Executive Services, the workshop draws on more than 30 years of experience helping associations across Australia and New Zealand review, select and implement new technology platforms. His advice comes from hands-on experience leading website, CRM and AMS projects from planning through to implementation. He understands where projects succeed, where they stall, and where organisations lose control of budget, scope or timelines—because he's been there. This isn't an IT workshop. It isn't a vendor demonstration. It's the workshop for the person responsible for making the decision. Over two practical hours, you'll gain the knowledge, tools and confidence to define what "right" looks like for your organisation—before you commit to a platform or sign a contract. ### What we'll cover Know when to move. Recognise the signs you've outgrown your current platform and decide whether to improve what you have or invest in something new. Understand the real cost. Build a realistic budget that accounts for the hidden costs and helps you make the business case to your Board. Scope before you shop. Develop a requirements document that sets clear expectations, reduces risk and keeps vendors accountable. Separate great demos from great solutions. Learn how to evaluate vendors, ask the right questions and identify genuine capability. Plan for a successful implementation. Understand the project planning, resourcing, testing, training and support needed to achieve a smooth transition. You'll leave with a practical roadmap, greater confidence, and a clear action plan for selecting and implementing the right website, CRM or AMS for your organisation. Investment: $90 for AES Members | $170 for Non-MembersPlease note: This workshop is delivered live and will not be recorded, so be sure to join us on the day. Attendance at AES events is restricted to individuals employed by not-for-profit organisations and Board members of not-for-profit organisations.Registrations from commercial suppliers, vendors and consultants outside the NFP sector will not be accepted.]]></product_content>
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    <product_content><![CDATA[## Copyright in the Age of GenAI: What Associations Must Know ### Thursday 19th March 2026 I 12.00pm - 1.00pm AEDT I Online via ZOOM Are you confident your Association is using content the right way?From articles and images to AI-generated content, copyright rules are evolving and getting it wrong can come with real legal, financial and reputational risks. Join Lance and Lucinda from Copyright Agency for a practical and insightful webinar designed specifically for Associations, where we’ll cut through the confusion and show you how to stay compliant with confidence. You’ll discover: Copyright 101 - What it is, how it works, and why it mattersBusting Copyright Myths - Common misconceptions that trip organisations upWhy Copyright Education Matters - Why awareness is critical for small associationsThe Risks of Non-Compliance - Legal, financial and reputational risksGenAI & Copyright - Using generative AI while staying compliantPractical Support from Copyright Agency - How we help with real-world solutions, including our Annual Licence, to make compliance easier Presented by: https://www.associationexecutiveservices.com.au/about/aes-consultants/jan-davis/Lance SiaLance is a Copyright Licensing Consultant at Copyright Agency, with experience spanning media licensing, syndication and rights management across publishers and image licensing organisations. He works closely with corporations, associations and local governments to deliver practical licensing solutions that support the sustainable use of copyrighted material. Lucinda GardinerLucinda is the Licensing & Compliance Manager for Copyright Agency, an Australian not-for-profit organisation that collects licence fees for the reuse of text and images and distributes these as copyright royalty payments to its 40,000 creator members. Having worked in several roles at different media companies before arriving at Copyright Agency, Lucinda has extensive experience in news media syndication, media monitoring and copyright law.]]></product_content>
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    <product_title><![CDATA[How to Approach Government and Be Heard]]></product_title>
    <product_content><![CDATA[## How to Approach Government and be Heard Thursday 23rd April 2026 I 12.00pm - 1.00pm AEST I Online via Zoom Advocating effectively to government is a key role for many associations and not-for-profit organisations, yet knowing who to approach, how to engage, and how to ensure your voice is heard can be challenging. In this practical webinar, we’ll share real-world insights drawn from decades of experience working with associations, boards and government stakeholders. You’ll discover:How Government Works – Understanding structures and decision-making Advocacy Strategy – Setting priorities and clear messages Building Relationships – Engaging Ministers, advisors and departments Making the Case – Presenting evidence and member impact Practical Engagement – Meetings, submissions and consultations Presented by: Peter DalyWith more than 20 years’ experience in senior executive leadership roles in the corporate and not-for-profit sectors, Peter has substantial knowledge and leadership experience from both board and executive perspectives and a clear, practical understanding of the different approach and responsibilities applying to each. [Read more](https://www.associationexecutiveservices.com.au/about/aes-consultants/peter-daly/)https://www.associationexecutiveservices.com.au/ Nick KoerbinNick is one of Australia's most experienced Association and NFP professionals. He has a passion for associations and not-for-profit organisations, and he firmly believes in the tremendous value they can bring to society, shaping a brighter future for all. Read more]]></product_content>
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    <product_content><![CDATA[We invite you to participate in our annual IT Survey for Associations. Take the Survey >>> Following the survey, the insights and learnings discovered, will be discussed in an online session hosted by AES Consultant and Digital Strategist, Greg Hill. ## Associations and Technology: 2026 Insights & Learnings ## Thursday 26th February 2026 I 12.00pm - 1.00pm I Online via ZOOM One of the biggest challenges for association leaders is to ensure that their technology is the right fit for their organisation. The Survey Results help provide insights into the best platforms and can empower association leaders to make informed decisions about their tech investments.AES is committed to enabling associations to achieve business excellence and long term sustainability. AES has no commercial interest in any IT business or vendor that supplies services to associations.]]></product_content>
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    <product_title><![CDATA[Future-Ready Associations: Preparing for 2026 and Beyond]]></product_title>
    <product_content><![CDATA[### ## Future-Ready Associations: Preparing for 2026 and Beyond ### Thursday 27th November I 12.00pm - 1.00pm AEDT I Online via ZOOM As 2025 draws to a close, forward-thinking associations are already planning for the challenges and opportunities of 2026. Join Association Executive Services (AES) for a dynamic webinar that distils insights from working with over 100 associations across Australia and internationally. Led by AES Executive Director Nick Koerbin, this session will unpack the latest learnings and practical strategies to help your association stay ahead of the curve. What You’ll Gain:Proven lessons in governance and leadership Membership growth and retention strategies Financial management tips and revenue-boosting ideas Best practices for events and conferences Tech trends: websites, AI, CRM and user experience Whether you're a board member, executive or staff leader, this webinar will equip you with actionable insights to future-proof your association.]]></product_content>
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    <product_content><![CDATA[Laying the Groundwork: Why Your Constitution Matters ## Thursday 13th November 2025 I 12.00pm- 1.00pm AEDT I Online via ZOOM Strong governance is the backbone of every thriving not-for-profit. Join Jan Davis and [Nick Koerbin](https://www.associationexecutiveservices.com.au/about/aes-consultants/nick-koerbin/) for our upcoming Webinar to gain practical insights, proven frameworks and expert strategies to strengthen your organisation’s leadership and decision-making. We’ll guide you through how to review and update your constitution to ensure it reflects your organisation’s current needs and future direction. Whether you’re a board member, executive, or emerging leader, this session will help you build confidence, clarity and accountability, empowering your organisation to achieve greater impact. Key TakeawaysProven Models of Strong ConstitutionsPractical Steps for Reviewing Your ConstitutionSmart, Cost-Effective Ways to Make Constitutional ChangesKeeping Members Aligned and Compliant Ensuring Your Constitution Supports Good Governance]]></product_content>
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    <product_content><![CDATA[## THURSDAY 24 JULY AT 12 NOON AEST | ONLINE VIA ZOOM Overview:Behind every high-performing board is a strong partnership between the Chair and the CEO. When both roles are aligned—before, during, and after the meeting—governance becomes sharper, meetings become more productive, and the organisation moves forward with purpose. This practical and insightful webinar draws on real-world experience from working with boards of all sizes.Whether you're a seasoned Chair or CEO—or stepping into the role for the first time—you'll learn how to elevate your leadership, reduce friction, and unlock the full value of your board meetings. In this session, we'll cover:What excellent preparation looks like—for both the Chair and the CEO The in-meeting roles each must play to drive focus, engagement, and decisions How to follow through after the meeting to build accountability and board momentum Proven strategies to strengthen the Chair–CEO relationship and avoid common governance traps Who should attend:Chairs, CEOs, aspiring leaders, and anyone involved in supporting board meetings who want to turn routine meetings into powerful moments of leadership and strategic clarity Presenters: Peter Daly, Executive Consultant, Association Executive ServicesWith more than 20 years’ experience in senior executive leadership roles in the corporate and not-for-profit sectors, Peter has substantial knowledge and leadership experience from both board and executive perspectives and a clear, practical understanding of the different approach and responsibilities applying to each. [Read more...](https://www.associationexecutiveservices.com.au/about/aes-consultants/peter-daly/)Nick Koerbin, Executive Director, Association Executive Serviceshttps://www.linkedin.com/in/nickkoerbin/Nick is one of Australia's most experienced Association and NFP professionals. He has a passion for associations and not-for-profit organisations, and he firmly believes in the tremendous value they can bring to society, shaping a brighter future for all. Read more...]]></product_content>
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