Special Interest Group: Membership

SPECIAL INTEREST GROUP - MEMBERSHIP

WEDNESDAY 17th SEPTEMBER 2025 AT 12 NOON AEST  I Online via Zoom

Registrations are now open for the next meeting of our Membership SIG. 

This time diving into one of the biggest challenges (and opportunities!) for Associations: Growing your Membership.

Join facilitator, Nick Koerbin, Executive Director of AES, along with like-minded peers as we share ideas, proven strategies and fresh approaches to building a thriving and engaged member community. 

Key Discussion Points: 

• Is the traditional “member benefits” value outdated?
  
• How should we segment potential members?
  
• Where are the untapped audiences?
  
• Can professional development and recognition attract members?
  
• Building community as part of membership value.
  
• Marketing to prospects through social media and storytelling.
  
• Partnerships and alliances to boost membership.
  
• Using analytics to track member interest.

Sign up now to be part of the conversation!

Our SIG's are open to AES Members and AES Subscribers who are volunteers and
employees of NFP organisations or Associations