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Strategic Planning & Development


Strategic planning is crucial to any association or not-for-profit organisation.


As a CEO or President, you carry responsibility not just for having a strategic plan, but for ensuring it genuinely guides the organisation and delivers results.

Our Strategic Planning and Development services are designed to support you and your Board to move from strategy as an event, to strategy as an operating discipline.

We start by addressing the questions that matter most at leadership level:

  • Do we have a clear, current and achievable strategic plan that reflects our purpose and future direction?
  • Is the Board actively using the strategy to guide decisions, priorities and trade-offs?
  • Are management and staff aligned to the strategy and confident in how it translates into day-to-day operations?
  • Do we have clear measures in place to track progress, performance and impact?

Association Executive Services works alongside you, your Board and senior team to not only develop the strategy, but to embed it across governance, operations and culture. We help translate strategic intent into practical actions by aligning business plans, budgets, KPIs and reporting frameworks — ensuring everyone understands their role in delivery.

The result is a strategic plan that supports confident leadership, strengthens Board–management alignment and provides a clear line of sight between decisions made in the boardroom and outcomes achieved across the organisation.


Our strategic planning services follow a structured approach using these key steps:

Benchmark

Measure your plan against 800+ Australian associations

Step 01

Step 02

Review existing plan

Understand current goals, gaps and starting point

Stakeholder interviews

Secure board and staff buy-in before writing begins

Step 03

Step 04

Facilitated workshop

Align leadership on direction and trade-offs

Develop the plan

Collaborative, actionable, financed and goal-driven

Step 05

Step 06

Embed and activate

Align budgets, KPIs and reporting to the strategy

Board integration

Strategy drives every board meeting and decision

Step 07


If your association requires only part of the process, such as a review of your current plan, or a workshop to assist with a new plan, please contact us or call us on
03 8393 9382 to discuss a more tailored option for your association.

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How we help membership based, not-for-profit associations now and into the future.