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Membership Masterclass

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View Melboune Hotel


Membership Masterclass

THURSDAY 21ST MAY 2026, 1.00PM - 5.00PM AEST, VIEW MELBOURNE HOTEL

If you are serious about growing membership, this is a session you cannot afford to miss.

This Masterclass is led by Nick Koerbin, one of Australia’s most experienced association professionals, bringing over 30 years of hands-on leadership. This is not theory -  it’s built on real-world experience from working with hundreds of associations to improve membership growth, retention and value.

The session will focus on strategies to attract, market to and effectively onboard new members.

Guest Presentation: Massage & Myotherapy Australia Case Study by Ann Davey, CEO.

Why You Should Attend

  • Learn what is driving membership growth in today’s environment
  • Gain practical strategies tested across hundreds of associations
  • Understand why traditional membership models are under pressure - and what to do instead
  • Walk away with clear, actionable ideas you can implement immediately
  • Improve how you attract, convert, and retain members
  • Strengthen your membership value proposition and positioning
  • Identify what is holding your growth back - and how to fix it
  • Learn how to better understand and segment your members
  • Align your internal systems to support - not hinder - growth
  • Leave with a clearer, more focused membership strategy

Who Should Attend

  • Membership Managers
  • Member Services Coordinators
  • CEOs responsible for membership growth
  • Associations ready to reset and strengthen their membership strategy


Take the next step and register now!


Facilitator:

Nick Koerbin
Executive Director,
Association Executive Services

For the past 16 years, as Executive Director of Association Executive Services (AES), Nick has worked alongside Boards and CEOs across Australia and New Zealand, supporting organisations to reset their membership strategies and deliver sustainable growth. During this session, he will draw on decades of practical insight, proven approaches, and lessons learned from working with hundreds of associations—giving you clear, actionable direction you can apply immediately within your own organisation. Read more....


Guest Presenter:


Ann Davey

Chief Executive Officer,
Massage & Myotherapy Australia



Ann Davey is CEO of Massage & Myotherapy Australia, the national peak body representing more than 8,500 qualified massage therapists, remedial massage therapists and myotherapists across Australia.

With over 30 years’ leadership experience across not for profit, university and commercial sectors, Ann brings a practical, systems focused approach to governance and professional practice. She has worked within the association for more than 16 years and stepped into the CEO role in April 2020 during the first wave of COVID 19, guiding the organisation and profession through significant disruption with calm and clarity.

Ann is passionate about professional standards, sustainable practice and ensuring often unseen professions are recognised and valued. She has a strong interest in the thoughtful integration of emerging technologies, including AI, into clinical practice. Ann is also an elected Director of the Council of Small Business Organisations Australia.



Time:
1:00pm – 5:00pm (Arrival coffee and tea available from 12:45pm)

Location:
View Melbourne, 562 St Kilda Road, Melbourne VIC 3004

Parking & Transport:
Discounted on-site parking available ($19)
Easily accessible via public transport, with tram stops nearby

Catering:
Afternoon tea provided

Eligibility:
For employees, volunteers and board members of not-for-profit organisations only


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RSVP by 11 May 2026 12:00pm

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1 x Membership Masterclass Workshop $695.00

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Item Total $695.00
TOTAL $695.00
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