From Sponsorship to Partnership: A New Revenue Model

From Sponsorship to Partnership: A New Revenue Model

Thursday 2nd September 2026, 12.00pm AEST, Online via ZOOM

Securing conference sponsorship is often the most draining task in the association calendar. Build the prospectus. Chase last year's sponsors. Follow up. Renew. Start again next year. It works but only as a short-term fix.
And it quietly caps what your association can earn. There's a better model and one association has already made the shift.

Paul Davis, CEO of ARCIA, Australia's Radio & Critical Communications Association, joins Nick Koerbin from AES for a one-hour webinar on how ARCIA moved from one-off sponsorship to genuine, multi-year partnerships. Relationships that deliver value to members and partners right across the year, not just for two days at a conference. Paul has lived this change.

In this session he'll cover:

• Why the annual sponsorship cycle caps your revenue
• What sponsors actually want (it's rarely the exhibition booth)
• The kind of shift that turns a $XXX  conference package into a yearly  partnership worth far more
• How to build these relationships without trading away your independence or your members' trust

For CEOs, EDs and Board members rethinking how they fund their vision.