Is it Time for a Strategic Rationalisation of Associations? The journey of the Australian Business Events Association 

On the 3rd of July, the Australian Business Events Association was launched, heralding three associations' unification.
The business events industry of Australia has called for many years to unify the sector. The most recent research conducted in 2022 revealed that 84% of survey respondents wanted a unified body representing the sector to government and the broader business community. It was deemed that the duplication of services from numerous associations resulted in inefficient use of industry funds, with multiple advocacy voices creating confusion with stakeholders and diluting industry messaging.
Peter King is the inaugural Chair and will share with delegates how the Australian Business Events Association was formed and what other similar sectors may need to consider remaining relevant and sustainable. 

Peter King

Peter King has a diverse and extensive professional background having spent 20 years leading multinational businesses across the Asia Pacific region for consumer brands including Puma, Coleman and Sunbeam.   For the last 15 years he has been a leader in the venue and events industry globally as CEO of the Melbourne Convention and Exhibition Centre and before that leading the Royal Agricultural Society of NSW which was responsible for the management of the largest annual event in Australia (Sydney Royal Easter Show) along with the Showgrounds arena hosting AFL, BBL, music promoters and other content providers.   He is Vice President of AIPC, the International Convention Centres industry association and the inaugural Chair of the Australian Business Events Association (ABEA).   Peter was a Melbourne Cricket Club cricketer, two-time premiership player and captain coach. He played first class cricket for Victoria in the Sheffield Shield and one day formats.    He is the current Chair of the Australian Cricket Hall of Fame and on the MCC Cricket subcommittee.  

Need more information?

Phone us on 03 8393 9382 or register your details and we will be in touch.

Page Tracker
First Name
Last Name
E-mail Address
Phone Number
Services interested in
Receive Our Newsletter
How can we help you?