Communicating and Selling the Message of Change

Kirrily Romero (Director and Chief Digital Strategist, The Online Fix) 

In the wake of the COVID-19 pandemic, many association leaders were expected to communicate with their members regularly on changes to government policy that impacted their ability to work. In many cases, the systems to communicate were quickly put into action – webinars, newsletters letters and media releases became the norm. In her presentation Kirrily will describe how the virtual world of communication has become part of the way we manage our association – but it won’t stop there. We need to be able to adjust and develop a new set of leadership skills to market and promote your association in a digital world.


Kirri Romero, Director and Chief Digital Strategist, The Online Fix

Kirri Romero is the lead digital strategist and principal consultant at The Online Fix, a strategy, mentoring and upskilling digital consultancy. Kirri has over 20 years of experience working in all facets of online, creating successful online experiences working in a variety of industries, from finance to education, food, fashion and health industries. As a top rated mentor and training facilitator for the ASBAS program, Business Resilience Program and Partners in Wellbeing program, as well as her own mentoring client book, in the past two years, more than 300 businesses have been provided with digital marketing strategy and solution sessions. Her foundational knowledge was gained during the formative years of growing the digital presence of AustralianSuper to what you see today, and continues now with her own multi-channel marketing consultancy servicing a range of professional service clients. As a result, her strategy and solutions work is grounded in up to the minute practical experience gained from operating the field. The digital know how gained from years of working online, and her in depth understanding of the online environment has made her adept at adapting to the unfolding trends of digital, while being able to quickly show her clients how to take advantage of the ever changing environment.


Need more information?

Phone us on 03 8393 9382 or register your details and we will be in touch.

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