The Changing Face of IT for Associations and Not-For-Profit Organisations

  • Alex Reynolds (General Manager, Transformation & Business Systems, Australian HR Institute)
  • Dennis Dalla Costa (Business Development Manager, Professional Advantage)


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Dennis Dalla Costa, Business Development Manager, Professional Advantage

Dennis joined Professional Advantage as a Business Development Manager in 1999 and has seen major changes in both technology and vendors within the sector over the past 20 years.

He has consulted within a large number of mid-market enterprises, helping them enhance their business processes via technology and advising on how best to deploy various technologies to enable enterprises to become 'high performing'.







Alex Reynolds, General Manager, Transformation & Business Systems, Australian HR Institute

With an extensive career in operations, education and membership across private and not-for-profit sectors, Alex has an unrelenting commitment to drive continuous improvement, innovation and member experience through the use of technology, people and process.

As part of AHRI’s Executive team, Alex leads the organisations transformation strategy. With a focus on wholistic organisational growth, this encompasses technology, change management, process, product development and culture shift to an agile and member-centric organisation.

In addition to transformation strategy, she leads the IT, member experience, education delivery and member services departments for the Australian HR Institute.





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