How to Recruit and Retain Members

📅 Date: Thursday 2 November
🕐 Time: 12 noon
📍 Location: Online via Zoom
🍽️ Series: Lunch & Learn by Association Executive Services (AES)
💲 Cost: AES Members FREE  |  Non-Members $50

Engaged members are the pulse of every industry association, propelling the organisation forward, fostering innovation, and driving growth. In today's dynamic environment, with a myriad of options vying for attention and affiliations, ensuring a strong, committed membership base is more crucial than ever.

Join us for an enlightening session that delves deep into the secrets of effective membership recruitment and retention. This webinar, tailored specifically for industry association leaders, promises strategies, insights, and actionable steps to attract new members while ensuring the loyalty of existing ones.


What you'll gain:

  • Understand the latest trends influencing member recruitment and retention.
  • Discover proven strategies that have worked for leading associations.
  • Receive actionable tips to amplify your association's appeal and relevance.
  • Engage in an interactive Q&A with leading experts in the field.

Our Presenters

🔹 Carolin Südkamp-Baldoni, The University of Melbourne
Carolin Südkamp-Baldoni brings her extensive research on organisational dynamics and member engagement, unveiling academic insights that can be seamlessly integrated into practical strategies.

🔹 Thanuja Gunatillake, Master Plumbers Association
With firsthand experience in helming a major industry association, Thanuja offers a ground-level perspective on what resonates with members, sharing successful strategies and lessons learned.

🔹 Nick Koerbin, Association Executive Services
Nick combines his vast experience in supporting associations with a passion for innovation, ensuring associations remain at the forefront of member needs and preferences.


Why Attend?

In a world where the strength and vitality of an association directly correlate with its members, this session is a golden opportunity to fortify the backbone of your organization. Whether you're looking to bolster membership numbers, retain valuable existing members, or simply revitalize your association's value proposition, this webinar promises actionable insights for all.

Be part of this transformative discussion. Fuel your association's future growth and relevance.

Reserve your spot today and harness the power of engaged members for your association!

Presenter Biographies

Carolin Südkamp-Baldoni, The University of Melbourne

Carolin Sudkamp-Baldoni is the STEM Careers Coordinator in the Faculty of Science at the University of Melbourne. Carolin holds a PhD in Communication Studies from the University of North Carolina at Chapel Hill (USA) with expertise in organisational dynamics, worker experiences and identity. Over the last eight years, Carolin has worked in public institutions and higher education in Germany, the USA, and Australia where she managed global awards and education programs. Currently, she oversees a career enrichment portfolio for science students. The portfolio supports students in building transferrable skills, meeting industry professionals, and solving real-world problems.  

Thanuja Gunatillake, Executive Manager Member and Corporate Services, Master Plumbers Association

Thanuja is an experienced senior professional, leading multidisciplinary teams across Australia’s largest membership and industry based organisations.  Her career has spanned the transport, construction, and hospitality sectors with a strong focus on affecting positive change within organisations, their customers and the communities they serve. She brings a background in Civil Engineering, Business Management and Social Impact to the team at Master Plumbers. Thanuja’s role includes responsibility for driving membership growth, business development, strategic partnerships and membership value proposition.

Nick Koerbin, Executive Director, Association Executive Services
With over 30 years of management expertise, Executive Director and Founder of AES, Nick Koerbin is one of the most experienced NFP leaders in Australia. He has held positions as the CEO of Materials Australia, the National Parts Code, as well as senior positions in the Institute of Insurance, Australian Quality Council, the Financial Planning Association, the Australian Human Resources Institute, and the Furniture Industry Association of Australia. Nick created AES with a vision of creating a set of management practices that could be consistently followed to ensure success. Over his 30 years in the industry, he noticed that inconsistent management practices often impeded delivery of services to members, which in turn created issues with membership renewal. By establishing AES and creating the NFP Association Best Practice Self-Assessment, Nick has been able to assist leaders in becoming more confident and informed decision makers so that they can create more effective strategies and implementation plans.


Need more information?

Phone us on 03 8393 9382 or register your details and we will be in touch.

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