AES Newsletter

AES provides support services to not-for-profit organisations.

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Published April 24, 2026

The photo with the Minister is not an advocacy strategy

“Government doesn’t remember associations that show up. It remembers the ones that show up with something to say.”

Published April 24, 2026

Is your association actually talking to its members — or just invoicing them?

"What an undecided member needs isn't another email — it's a conversation."

Published April 22, 2026

Thinking About Increasing Your Membership Fees

There is one financial decision that shapes your organisation's future more than almost any other. And most association CEOs handle it badly — not because they lack the numbers, but because they lack the nerve.

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