AES Newsletter

Need new members? Read this first

Too often, associations are eager to expand their membership before ensuring the organisation is on solid footing. But real, sustainable growth starts from within. Before you open the doors to new members, it's essential to check that the ship is seaworthy—strategically, financially, and operationally.

Rethinking Your Association's Website: Read This First

While design matters, this narrow focus misses the bigger picture: your website is not just a communications tool—it's a core operational platform.

Growing Your Association: A Fresh Look at Income & Expenses

Is your association growing—or just getting by?

Does Your Association Still Need Chapters

A Guide to Onboarding New Members

What are the secrets to onboarding new members to your Association

How to Prepare For the First Board Meeting

The first meeting of an association's Board marks the beginning of a critical working relationship between Board members and the organisation they serve. It sets the tone for governance, collaboration, and strategic direction. A well-structured induction process ensures that new Board members are informed and confident and can contribute meaningfully from day one.

Navigating a Media Storm: A Lesson For All Associations

How to handle media calls

Key Ideas to Increase Revenue for Your Association or Not For Profit

Sustainable, diverse revenue streams are vital for economic stability, long-term success, and enhancing value to your members.

Empowering the Association CEO

Empowering the Association CEO is not just a step but the pivotal first step towards achieving Association Excellence.

Planning for your 2025 Conference: Remember to Protect Your Volunteers!

For many associations and not-for-profit organisations, annual conferences or events are a highlight of the year. These gatherings provide a platform for members to connect, learn, and share ideas. Volunteers' contributions are often indispensable to ensure these events run smoothly. 

Membership Onboarding Done Right: Key Governance Actions for Associations and NFPs

What critical actions are required by all new potential members wishing to join your association, not for profit organisation or charity? 

Seizing Opportunities: How Associations Can Leverage Queensland's Expanded Made in Queensland Program

The Queensland Government's Made in Queensland program expansion represents a significant opportunity for associations whose members operate within or contribute to the manufacturing sector. This initiative aligns with the state's broader objectives to bolster local manufacturing capabilities, foster innovation, and attract new businesses, ensuring Queensland remains a competitive and thriving industrial hub.

Newly Appointed as a Director or Officer for your Association, Society, or Non-Profit Organisation

How to develop systems that will help you grow your membership

For over seven years during the 1990s, I was involved with the Total Quality Management Institute, formed by leaders of some of Australia's major corporations. 

Looking to grow your membership base?

There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.