Building a Business Model Around Member Learning

THURSDAY 11th SEPTEMBER 2025 AT 12 NOON AEST  I Online via ZOOM

What if the most valuable asset your association already has is hiding in plain sight? The collective knowledge, skills, and experience of your members can be transformed into powerful training content, providing value to your sector and generating new revenue for your association.  

In this engaging and practical webinar, we’ll explore how to unlock that knowledge and turn it into an income-generating education program using a Learning Management Systems (LMS) such as Moodle and LearnDash.

What You’ll learn:

•   How to design and launch your own online learning platform
•   The pros and cons of leading LMS platforms
•   Real-life lessons from associations already seeing results

Your Presenters

Catherine Cluning, CEO, Drycleaning Institute of Australia
Discover how DCIA built a robust LMS over four years, delivering training, capturing industry knowledge, and creating new revenue streams.  

Catherine is an experienced administration professional with over 20 years in office management, executive support, and stakeholder engagement. As CEO of the Drycleaning Institute of Australia since 2016, she has led national initiatives, modernised industry training through online platforms, and secured grant funding to support small businesses. Catherine brings strong leadership, communication, and project coordination skills, with a proven track record in both the corporate and not-for-profit sectors.

Jaryd Fletcher, LMS Specialist, Preflight
With extensive experience supporting associations, Jaryd will walk through the practical steps to choosing, implementing, and maintaining an LMS tailored for member-based organisations.

Jaryd is part of Preflight, a small owner / operator web development company, which has been in business over thirty years. Based in Melbourne, Australia, Preflight is a three person team consisting of a designer, a developer and a programmer. Specialising in the development of large, content heavy websites, Preflight is best known for development in Content Management Systems and Learning Management Systems like WordPress, Joomla, Moodle LMS, PHP and Laravel Framework. Preflight services approximately 50 clients with around 200 websites in Healthcare, Education, Construction, Industry bodies, NGOs and Associations.