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AES provides support services to not-for-profit organisations.


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The Vital Role of the Association President: A Guide to Effective Leadership
Published February 27, 2024

The Vital Role of the Association President: A Guide to Effective Leadership




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Managing Audio-Visual Costs for Your Association Conference
Published February 26, 2024

Managing Audio-Visual Costs for Your Association Conference




Key Tips For Ensuring Conference Success
Building Wisdom to Face Change
Remote Working Challenges for Industry Associations: An Analysis of a Landmark Decision

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Tips for Associations When Seeking Legal Advice
Published August 30, 2023

Tips for Associations When Seeking Legal Advice

Navigating the complexities of legal advice? Dive into insights from AES Legal Advisor John Crobsy. From the nuances of 'confidentiality' and 'privilege' in solicitor-client communications to the intricate landscape of legal pricing—whether hourly rates, scale costs, or contingency fees.




Email vs. Phone Call: When to Use Each

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How to Continuously Evolve to Attract and Retain Members
Published April 24, 2023

How to Continuously Evolve to Attract and Retain Members

Membership is a central concern for every association. Growing your membership base, retaining members, and ensuring your members are engaged in your association’s functions and activities should all be key parts of your strategic plan. Even associations with a large and diverse membership need to be consistently evolving and planning to offer value to their members and to ensure they stand out from the crowd. We consider the main things to focus on when thinking about your membership.




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Key Trends in Leadership for 2023
Published April 1, 2023

Key Trends in Leadership for 2023

A new year is a great time for association leaders to take a look as their leadership style and reflect on how they could adopt new approaches to improve in 2023. From inclusivity and mental health awareness, to managing competition between and giving feedback to employees, we take a look at the key trends to have on your radar.




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Key Trends for Strategic Planning in 2023
Published February 28, 2023

Key Trends for Strategic Planning in 2023

Are you ready to formulate and implement your strategic plan for 2023? While your association’s leadership team may be well versed in creating a plan for your future strategic direction, there could be emerging trends and considerations that you haven’t factored into your planning process. We take a look at the key trends that should be on your radar.




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It’s Time to Stand Out
Published December 5, 2022

It’s Time to Stand Out

Humans have survived and evolved by blending in. As a species, we didn’t go to the edge of the forest and yell at the wild beasts on the savannah. We learnt to hide, to be inconspicuous. We learnt not to be different because standing out meant death. For brands and leaders, the rules are different. Being brave enough to stand up and stand out is rewarded.




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Is Your Association Ready for 2023? How to Review Your Strategic Plan
Published December 5, 2022

Is Your Association Ready for 2023? How to Review Your Strategic Plan

With the new year fast approaching, now is the time to ensure your key documents are ready to help you achieve success in 2023. Central to this is your association’s strategic plan, which provides an overview of your goals and direction. But if you feel that your strategic plan hasn’t been well utilised by your Board this year, you need to make changes to ensure that your plan is being regularly reviewed and is working as well as it could to help your association achieve its objectives.




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How to Ensure Your Association is Running at Peak Performance
Published November 6, 2022

How to Ensure Your Association is Running at Peak Performance

Is your association operating at the best of its capabilities? For an association to be performing well, it needs to be involved and invested in a range of activities and programs that offer benefits to members and that contribute to the overall goals of the organisation. From creating a value-adding range of products and services, to hosting informative and engaging events, to working with strategic partners, there are many ways that an association can ensure it is achieving its objectives now and into the future. 




How to Cultivate the Best Possible Culture for Your Association
The Ultimate Guide to Marketing and Communications for Associations

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The Policies and Procedures Every Association Must Have
Published August 8, 2022

The Policies and Procedures Every Association Must Have

Once you've established your association, created a constitution and elected your board members, there are several policies and procedures that should be put in place to ensure the effectiveness and wellbeing of your organisation. These policies must be carefully constructed – if you do not take the time to implement detailed procedures then your association can quickly crumble.




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The Treasurer: One of the Most Important Roles on Any Board
Published July 2, 2022

The Treasurer: One of the Most Important Roles on Any Board

In any organisation the Treasurer bears the responsibility of managing its finances and overseeing all financial decisions. In a not-for-profit (NFP) association, much of the success of the organisation rests in its ability to acquire and appropriately utilise funds and thus the Treasurer plays an essential role in the NFP achieving its goals.




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Planning Your Conference: Devising a Theme and Speaker Topics
Published May 10, 2022

Planning Your Conference: Devising a Theme and Speaker Topics

If you're planning on hosting a conference in 2022, choosing a theme is an essential first step. Devising a theme that is exciting, relevant and thought-provoking is vital. Your theme will guide panel discussions and inform the topics presented on by keynote speakers.

In this article, we delve into why setting your conference theme should be an essential part of planning a conference. We also run through some tips on how to devise a theme that will help you build an engaging program




How to Deal with Member Complaints
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How to Use Key Performance Indicators in your Strategic Plan
Published March 23, 2022

How to Use Key Performance Indicators in your Strategic Plan

Does your strategic plan utilise Key Performance Indicators (KPIs)? KPIs are an important and useful planning tool that can be used in a strategic plan to provide a greater sense of purpose and to demonstrate tangible results. A successful strategic plan will include several KPIs to manage and track progress and success. When creating your Association’s strategic plan, it can be helpful to begin with the goals you want to achieve and considering them in terms of outcomes with quantifiable results.




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Why Associations Need a Strategic Plan and the 5 Steps to Developing One
Published March 9, 2022

Why Associations Need a Strategic Plan and the 5 Steps to Developing One

Why is it crucial that Associations have – and stick to – a strategic plan? A comprehensive strategic plan is the key to your Association’s ability to thrive and grow in a competitive, complex landscape. A strategic plan needs to clearly articulate your Association’s strategic priorities and how you are going to achieve them.




How to Successfully Allocate Tasks to Board Members

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Understanding the Diversity of Skills Needed for an Effective Board
Published February 8, 2022

Understanding the Diversity of Skills Needed for an Effective Board

Creating a successful and high-functioning association Board is one of the most challenging aspects of association governance, but it is also one of the most important. A great Board will create a clear vision for the association, strategise for a successful future, mentor the executive of the association, advocate in external circles, identify opportunities and clear the path of obstacles.




Advocating to Government During a Pandemic and Beyond

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AES 2021 Technology in Associations Survey: Results Revealed
Published November 30, 2021

AES 2021 Technology in Associations Survey: Results Revealed

Association Executive Services recently distributed a survey to Australian associations seeking information on the technology they are using, including the costs of this technology, the challenges they have encountered, and any solutions they have found. The survey also focused on how they are thinking about technology into the future, and which platforms or software they are prioritising.




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How to Make Sure Your Members Renew
Published November 25, 2021

How to Make Sure Your Members Renew

At this time of year, many associations are busy sending out renewal notices to members. Retaining membership numbers year to year is a vital part of keeping an association sustainable and relevant. In fact, as much effort should go into your member retention strategy as does to your efforts for member acquisition.




Association Events in 2022
Association Management is Changing
How to Attract & Retain Board Members
Dealing with Theft by an Association Employee

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What is the Best Practice in Association Board Meetings?
Published October 21, 2021

What is the Best Practice in Association Board Meetings?

Throughout Australia, many not for profit organisations are in the process of conducting their Annual General Meeting (AGM) of members. This is a legal requirement where the Board must organise an annual meeting of members.




Is There Value in Employing an Interim Association CEO?
Members Who Suffer in Silence: The Importance of Supporting and Engaging Members for Better Retention
Should networking be part of your member value proposition?

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How to Define the Role of Your Association's Board
Published September 23, 2021

How to Define the Role of Your Association's Board

Boards and management of associations have very different roles, and it’s important that these are clearly defined to ensure that everyone is completing their own responsibilities. Blurred lines when it comes to the roles of governance and of management can cause delays and frustrations on all sides, leading to a less successful organisation and negatively affecting the ability to achieve the overarching goals of the association. 




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How to Induct Your Next Board Member
Published September 16, 2021

How to Induct Your Next Board Member

Any association with newly elected Board members must ensure their Board members are fully aware of their responsibilities before they are appointed. A thorough induction process with key senior figures ensures individuals are able to start meaningful work on the Board from the outset.




The Role of Volunteers in Associations
Value of Associations when Society is in Turmoil
How to Grow and Retain Membership in Lockdown
How To Recruit Your New Association CEO: Industry Experience Versus Association Experience
Did you miss the AES Webinar on Cyber Criminals? This is a must read

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Your Association And Managing Copyright
Published July 29, 2021

Your Association And Managing Copyright

I recently spoke to AES Legal Advisor John Crosby about how Copyright can apply to associations and some things to watch out for.




How to Create New Revenue Streams Through Association Partnerships

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Upgrading Your Website? Essential Tips to Consider Before You Start
Published June 30, 2021

Upgrading Your Website? Essential Tips to Consider Before You Start

One of the biggest challenges facing many associations today is the rapidly changing pace of technology. Today, new and improved technology is enabling associations to provide services, manage the organisation's day-to-day functions, and communicate with members in a way not previously possible.




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5 Powerful Actions to Make Sure Your Strategic Plan Works
Published June 24, 2021

5 Powerful Actions to Make Sure Your Strategic Plan Works

Associations can be very dynamic organisations. They can bring together like minded members to share information, ideas, and best practice processes within their industry or area of interest.




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Key Tips for Association Compliance (that are often overlooked by Boards)
Published June 16, 2021

Key Tips for Association Compliance (that are often overlooked by Boards)

Each year, association and not-for-profit Boards need to ensure that their organisation is compliant with all requirements imposed by the relevant regulators and government departments, particularly the Australian Tax Office.




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A Snapshot Of The Changing Nature Of  Association Leadership
Published May 26, 2021

A Snapshot Of The Changing Nature Of Association Leadership

Association Executive Services (AES) hosted its first face-to-face event since COVID-19 yesterday: a breakfast attended by over 20 association leaders in Melbourne. The theme for the event was Refreshed Recharged and Ready for 2021.




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Four Tips To Getting Your Membership Subscriptions Right
Published May 11, 2021

Four Tips To Getting Your Membership Subscriptions Right

Most associations send out a membership invoice subscription to their members either once a year or on the anniversary of their joining. Membership subscriptions can present a range of issues for associations. In particular, pricing can be a dilemma each year. Is your pricing structure right? Are your members going to be pleased with the subscription price? Do you need to increase the price? These are all questions your Board of Directors should review (and answer) each year. 




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How Benchmarking Can Benefit Your Association
Published March 24, 2021

How Benchmarking Can Benefit Your Association

Associations (and their members) come together to represent a specific purpose and to forward the interests of a specific group of people. More and more, members’ expectations of the services, support, advice and benefits delivered by their association are on the rise. As such, association leaders must be able to demonstrate to their members that they are meeting industry best practice, and that the needs of members are being met.




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Member Engagement: What’s Changed for 2021?
Published March 24, 2021

Member Engagement: What’s Changed for 2021?

It’s now over 12 months since the outbreak of the COVID-19 pandemic, and yet, its influence on associations throughout Australia is still being felt. Many association leaders have had to revisit their membership engagement and marketing strategies to ensure that their existing members renew and new members are attracted. 




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