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AES
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AES
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Associations are unlike many other not-for-profit organisations. They are governed by their constitutions, with Boards or Committees typically made up of elected members. These volunteer leaders are tasked with day-to-day decision-making and governance—responsibilities that directly impact the health and sustainability of the organisation. It is time to recruit and independant chair?
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For many associations, attracting and retaining younger members—particularly students—remains an ongoing challenge. But why is it so difficult?
Most association leaders face a persistent challenge: growing and retaining members. It’s not uncommon to hear stories of
members who join for a year, drop off, and then rejoin two years later. While this cycle may seem harmless, it carries hidden costs—such
as staff time, marketing expenses, onboarding resources, and software overhead—that
can quietly drain your association’s budget.
Running an association or not-for-profit (NFP) is no small feat. Whether you're leading a professional body, a community group, or a
national peak organisation, one question always lingers:
“How do we know we’re doing well?”
It’s a fair question—and an important one.
How we help membership based, not-for-profit associations now and into the future.
