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When associations discuss upgrading their websites, the conversation often starts with design, branding, and visual appeal.
But increasingly, the more important question is: Is our website and systems environment ready for the next wave of change — particularly AI?
Artificial Intelligence is no longer theoretical in association management. It is already shaping how work gets done, how members expect to be supported, and how efficiently associations can operate.
Used well, AI is not about replacing people. It is about removing friction — reducing repetitive administration, improving responsiveness, and freeing up time for higher-value work that directly benefits members.
What often gets overlooked is that AI capability is only as strong as the systems it sits on top of. Outdated websites, fragmented databases, and poor data quality quickly become constraints rather than enablers.
What I see every day reinforces this.
At Association Executive Services our administration team provides secretariat and administrative services to several associations. To keep pace with increasing workload and expectations, the team is constantly upskilling and re-skilling — learning how to responsibly apply new AI tools in their day-to-day work.
This includes using AI to:
The focus is not automation for its own sake. It is about quality, efficiency, and better use of experienced people’s time — while retaining professional judgement and strong member service.
This hands-on experience also highlights an important reality: AI works best in modern, integrated, and well-governed systems. Retrofitting AI into unsuitable platforms is expensive and often disappointing.
That is why website upgrades are no longer just digital projects. They are strategic decisions about how an association will operate over the next five to ten years.
For many associations, the challenge is not knowing that change is needed — it is knowing where to start and how to move forward with confidence.
At Association Executive Services, we support associations at this next stage by working alongside Boards, CEOs, and senior teams to:
We do not sell technology. Our role is to help associations make informed, evidence-based decisions and to guide a structured, well-managed transition to systems that are fit for purpose.
To better understand how associations are approaching these challenges, the 2026 AES Technology Survey is now open. You can help us by participating today and completing the latest survey. It only takes 5 minutes, and we will report the findings next month. Here is the link.
It provides an opportunity to reflect on where your organisation sits today and contribute to a broader, sector-wide view of digital maturity.
If your association is planning a website upgrade or thinking about how AI may shape its future, now is the right time to ask not just what your systems look like — but what they will enable.
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Most association leaders face a persistent challenge: growing and retaining members. It’s not uncommon to hear stories of
members who join for a year, drop off, and then rejoin two years later. While this cycle may seem harmless, it carries hidden costs—such
as staff time, marketing expenses, onboarding resources, and software overhead—that
can quietly drain your association’s budget.
How we help membership based, not-for-profit associations now and into the future.
