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It’s the Gala Awards night – but are your awards truly valued by most of your members?
Recognising achievements at high-profile awards events or ceremonies is a massive part of the culture of many Australian not-for-profits, particularly associations. Awards allow associations to highlight and celebrate their members, employees, and volunteers—not only for contributions and service but, in many cases, for excellence in business and leadership.
But here’s the question we need to ask: what does excellence really mean?
Too often, “excellence” is used as a label without a clear definition. To give it real meaning, associations need to ask:
If your association is recognising excellence, your criteria must show what excellence looks like—not just state it.
Awards can quickly lose their value if members or the broader industry question their fairness. A properly managed, transparent award process is a powerful asset. It builds trust, strengthens member engagement, and elevates your association’s reputation as a professional and industry leader.
That means every entrant—large or small, well-known or emerging—must feel they have an equal opportunity to compete. Awards must be structured so that recognition is not limited to the most prominent organisations with the most significant budgets but is open to all who demonstrate genuine excellence.
Ask yourself:
When award processes are opaque, credibility is lost. When they are fair, transparent, and inclusive, they inspire confidence—not just in the awards themselves, but in the association.
The value of your awards isn’t just the glamour of the Gala—it’s how they’re respected and recognised year-round. Consider:
Awards should never be about recognition. They should be about trust, credibility, fairness, and inspiration. When managed well—with clarity on what excellence means, equal opportunity for all, and transparency in judging—awards become one of the most valuable tools an association must use to grow member engagement and industry influence.
The challenge we should all be asking is this: are we hosting a celebration, or are we building a culture of excellence that every member can aspire to and believe in?
Association Executive Services provides some of the leading consulting and support services for Australian and overseas associations. For further information, see our website www.associationexecutiveservices.com.au
Most association leaders face a persistent challenge: growing and retaining members. It’s not uncommon to hear stories of
members who join for a year, drop off, and then rejoin two years later. While this cycle may seem harmless, it carries hidden costs—such
as staff time, marketing expenses, onboarding resources, and software overhead—that
can quietly drain your association’s budget.
Running an association or not-for-profit (NFP) is no small feat. Whether you're leading a professional body, a community group, or a
national peak organisation, one question always lingers:
“How do we know we’re doing well?”
It’s a fair question—and an important one.
How we help membership based, not-for-profit associations now and into the future.
