Join
AES
Join
AES
Contact
Us
Contact
Us
We recently hosted an insightful webinar that focused on the importance of associations having a strategy in place when addressing policy advocacy and campaigns. In case you missed it, we’ve wrapped up some valuable takeaways to help make the advocacy process more efficient and effective when implementing policy change for your organisation.
In a nutshell, advocacy aims to produce policy change. It involves a structured strategy and campaign designed to influence policymakers and achieve specific goals.
Some of the foundations of an advocacy strategy should include:
Creating a strong policy strategy and advocacy campaign is about getting the basics right and not over complicating it. This piece of advice can help set your organisation up for success without making the process stressful and over complicated.
Here are the key things to consider:
Advocacy strategies can be categorised into short-run and long-thread approaches, each with its own characteristics and requirements. Short-run advocacy demands immediate action and high member buy-in. It is often very resource intensive and can amplify gaps in stakeholder relationships and knowledge. Short-run work is also optional, so keep in mind that not all member requests necessitate immediate action.
Long-thread advocacy involves preparing for future issues that may become important down the track. It allows time to build relationships and alliances, ensuring you're not starting from scratch when the issue gains attention. This approach means you are strategically prepared for upcoming policy changes and can respond proactively.
Advocacy can often require working on several campaigns at once and may become challenging as to where you place your time, effort and resources. This is a guide which breaks down the priorities
There’s a mix of different actions that you can start implementing to help with advocacy in your organisation. Advocacy is a long game and success comes from being strategic, having a clear plan, building those vital relationships with stakeholders and having continuous clear communication, especially with your members.
By following these guides, your association can help to effectively influence policy change and achieve their advocacy goals.
Get in touch today to see how we can provide the guidance and knowledge to help empower your association with its advocacy plans and campaigns today.
.jpg)
Risk management is one of those areas that every association and not-for-profit Board knows is important - but it can sometimes become
little more than a risk register reviewed once or twice a year.
Insurance can be treated in much the same way.
The organisation receives its annual insurance renewal, the premium is approved, the policy is renewed and everyone assumes the organisation
is covered.
A practical look at volunteer governance, operational decision-making and what the events industry needs to understand about associations.
Nick Koerbin has spent many years working with professional and industry associations, and he has developed a simple habit: whenever he
meets a professional, he often asks whether they belong to their association — and whether they believe the membership is worth it.
A recent conversation with a young allied health professional raised some important questions about membership value, relevance and the
expectations of the next generation.
In this article, Nick shares that conversation and challenges association leaders to consider a simple but confronting question:
Would the next generation of professionals in your sector believe your association is worth joining?
How we help membership based, not-for-profit associations now and into the future.
