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There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
😀 Review Your Member Value Proposition
- Regularly update and survey existing members to ensure the benefits remain relevant and valuable.
😀 Identify Potential Member Locations
- Determine where potential members are employed (institutions, organisations, sole traders, etc.).
😀 Utilise CRM to gather data about potential Members.
- Gather details of non-members and market to them regularly, offering newsletters, podcasts, and webinars to engage them.
-Use this data to understand potential members' demographics and interests.
-Track engagement and tailor content accordingly
😀 Highlight Testimonials
- Use testimonials from satisfied members in various formats (videos, website statements) to showcase benefits.
😀 Simplify the Joining Process
- Ensure the membership process is straightforward to follow.
😁 Leverage Social Media
- Engage on multiple platforms (LinkedIn, Facebook, Twitter, Instagram).
- Share success stories and interactive content (polls, live Q&A sessions).
😀 Offer Incentives and Discounts
- Remove your joining fee for a short period – or offer extra months of membership for the price of twelve.
.- Provide exclusive articles and research papers for members.
Some of these strategies can help your association attract new members by demonstrating unique value and ensuring an easy, beneficial
joining experience.
One of the most common — and often unexpected — challenges faced by association boards and leaders arises when a member develops a grievance against the organisation. In the association sector, this is not unusual. Most grievances begin with a concern or disagreement, but if not handled appropriately, they can escalate into a prolonged and disruptive issue.
Insights from the AES Technology Survey and Special Interest Group Discussion
Artificial Intelligence is now part of daily work for many association professionals.
Association Executive Services (AES) are soon to release its
annual report on technology in Australian Associations and recently facilitated a special interest group discussion on the use of AI in
participants' organisations.
The Challenge of Prorated Membership and Renewal Cycles
Anyone responsible for membership in an association understands this tension:
Do we renew members on the anniversary of their joining date, or operate on a single annual renewal date?
And if we operate on a single renewal date, how and when should prorated membership apply?
Here is a deeper exploration of each model — with practical examples drawn from real-world association operations.
How we help membership based, not-for-profit associations now and into the future.
