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There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
π Review Your Member Value Proposition
- Regularly update and survey existing members to ensure the benefits remain relevant and valuable.
π Identify Potential Member Locations
- Determine where potential members are employed (institutions, organisations, sole traders, etc.).
π Utilise CRM to gather data about potential Members.
- Gather details of non-members and market to them regularly, offering newsletters, podcasts, and webinars to engage them.
-Use this data to understand potential members' demographics and interests.
-Track engagement and tailor content accordingly
π Highlight Testimonials
- Use testimonials from satisfied members in various formats (videos, website statements) to showcase benefits.
π Simplify the Joining Process
- Ensure the membership process is straightforward to follow.
π Leverage Social Media
- Engage on multiple platforms (LinkedIn, Facebook, Twitter, Instagram).
- Share success stories and interactive content (polls, live Q&A sessions).
π Offer Incentives and Discounts
- Remove your joining fee for a short period β or offer extra months of membership for the price of twelve.
.- Provide exclusive articles and research papers for members.
Some of these strategies can help your association attract new members by demonstrating unique value and ensuring an easy, beneficial
joining experience.
When associations discuss upgrading their websites, the conversation often starts with design, branding, and visual appeal.
Business events in Australia contribute over $36B annually and are growing fast!
Check out our latest article for essential tips on venue selection, security, insurance, and moreβplus key stats like $21.4B in traveller
spend and 11% projected growth.
How we help membership based, not-for-profit associations now and into the future.
