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When do we invoice our membership subscriptions, on the member's joining date or a fixed date during the year for all members ?
I met with one of our Association clients last week to discuss the best way to manage annual membership renewals.
💡It is essential to decide whether to send renewal invoices on the anniversary of a member's joining or on a set annual renewal date for
all members. Each approach has pros and cons.
💡While sending invoices on the joining anniversary may help with cash flow, it also requires ongoing follow-up with members who still need
to renew, which can be time-consuming and costly.
💡At Association Executive Services, we provide a member
contact service that has been instrumental in helping organisations recover lost members, demonstrating its effectiveness and value.
💡Membership renewal issues often stem from outdated contact information, so keep member information current. Set a specific annual renewal
date for all members to reduce this issue.
This allows for better planning and allocation of resources, ensuring that the critical tasks of renewing memberships and generating revenue
are given the attention they deserve.
Here are my final comments on this aspect of membership
💡Ensure you have written procedures and processes for managing the renewal of your membership subscriptions.
💡Ensure your website platform can provide you reports on who has renewed and who hasn't
Finally, remember that membership's correct key performance measure is not growth but member retention. More on that subject later 🎤
One of the main revenue streams for many associations is their annual or biannual conference. Anyone who has planned one knows that securing sponsorship is often the most time-consuming and frustrating task.
Hiring a consultant for a specific task is fundamentally different from engaging one to drive organisational transformation.
Boards often recognise the need for change when membership stagnates, governance weakens, strategy stalls, or momentum declines. Engaging a
consultant at this point is a sound decision.
We’re seeing a growing trend. More and more groups are reaching out to start new associations.
In most cases, the reason is the same: "Our current association isn’t delivering."
That may well be true. Starting a new association is a serious commitment, not just a reaction. Let me be clear:
How we help membership based, not-for-profit associations now and into the future.
