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When do we invoice our membership subscriptions, on the member's joining date or a fixed date during the year for all members ?
I met with one of our Association clients last week to discuss the best way to manage annual membership renewals.
💡It is essential to decide whether to send renewal invoices on the anniversary of a member's joining or on a set annual renewal date for
all members. Each approach has pros and cons.
💡While sending invoices on the joining anniversary may help with cash flow, it also requires ongoing follow-up with members who still need
to renew, which can be time-consuming and costly.
💡At Association Executive Services, we provide a member
contact service that has been instrumental in helping organisations recover lost members, demonstrating its effectiveness and value.
💡Membership renewal issues often stem from outdated contact information, so keep member information current. Set a specific annual renewal
date for all members to reduce this issue.
This allows for better planning and allocation of resources, ensuring that the critical tasks of renewing memberships and generating revenue
are given the attention they deserve.
Here are my final comments on this aspect of membership
💡Ensure you have written procedures and processes for managing the renewal of your membership subscriptions.
💡Ensure your website platform can provide you reports on who has renewed and who hasn't
Finally, remember that membership's correct key performance measure is not growth but member retention. More on that subject later 🎤
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Risk management is one of those areas that every association and not-for-profit Board knows is important - but it can sometimes become
little more than a risk register reviewed once or twice a year.
Insurance can be treated in much the same way.
The organisation receives its annual insurance renewal, the premium is approved, the policy is renewed and everyone assumes the organisation
is covered.
A practical look at volunteer governance, operational decision-making and what the events industry needs to understand about associations.
Nick Koerbin has spent many years working with professional and industry associations, and he has developed a simple habit: whenever he
meets a professional, he often asks whether they belong to their association — and whether they believe the membership is worth it.
A recent conversation with a young allied health professional raised some important questions about membership value, relevance and the
expectations of the next generation.
In this article, Nick shares that conversation and challenges association leaders to consider a simple but confronting question:
Would the next generation of professionals in your sector believe your association is worth joining?
How we help membership based, not-for-profit associations now and into the future.
