The Art of Member Discipline

Date Posted: November 15, 2020

Secure Area...

To view this content, please log in by entering your e-mail address and password below.

Lost Password

You cannot access this page because:

You are not logged in.

GO BACK GO BACK

Other Articles

Published June 23, 2026

Your renewal letter is asking members to invest in the future. Write it that way.

A renewal invoice is not a request for last year's money. It is a request to pay for next year's benefits. The moment a member — individual or corporate — opens that invoice, they make a decision: renew, or walk.

When does an association need to rebrand itself?

If your association is thinking about a rebrand because the colours look dated or a Board member doesn't like the typeface, stop. That's not the question worth asking. The real question is harder: does your organisation still represent the sector it claims to lead?

Your New Association Website Is Not an IT Project. It’s a Governance Decision.

A website project is a governance decision with a technology component, not the other way round. The associations that get it right are the ones that invest in discovery, requirements, and contract scrutiny before a single pixel is designed. The ones that get it wrong skip straight to the demo, fall for the referral, and find out about ownership, integration, and total cost when it is too late to do anything but pay.