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Last week, I ran our third Membership Special Interest Group. The room was full of Membership Managers from across the sector — experienced people, doing good work. But when I asked one simple question, the conversation shifted.
For most in the room, the honest answer was: we’re not.
Many association management platforms charge by the number of members or contacts in your system. The more non-member data you capture, the more you pay — a quiet tax on growth. So associations end up with systems built to manage existing members, not attract new ones.
If your platform penalises you for capturing interest, you can’t build a pipeline. And without a pipeline, you’re not growing — you’re replacing.
Every event attendee, webinar registrant, and resource downloader who isn't a member is a signal worth capturing — and most associations let those signals go to waste.
The fix isn't complicated:
Build a journey designed for people who are interested but not yet in
But none of it works without a platform that supports it. If yours doesn't, that's the first conversation to have.
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Risk management is one of those areas that every association and not-for-profit Board knows is important - but it can sometimes become
little more than a risk register reviewed once or twice a year.
Insurance can be treated in much the same way.
The organisation receives its annual insurance renewal, the premium is approved, the policy is renewed and everyone assumes the organisation
is covered.
A practical look at volunteer governance, operational decision-making and what the events industry needs to understand about associations.
Nick Koerbin has spent many years working with professional and industry associations, and he has developed a simple habit: whenever he
meets a professional, he often asks whether they belong to their association — and whether they believe the membership is worth it.
A recent conversation with a young allied health professional raised some important questions about membership value, relevance and the
expectations of the next generation.
In this article, Nick shares that conversation and challenges association leaders to consider a simple but confronting question:
Would the next generation of professionals in your sector believe your association is worth joining?
How we help membership based, not-for-profit associations now and into the future.
