Ensure your website finds its audience

Unless you’re a digital marketing expert, topics like search engine optimisation (SEO) can seem confusing and daunting. We all know we need to implementing best practice SEO techniques to ensure that our website is being found in the search engines. But what exactly do these techniques entail? Is it something that your association can implement in-house? Or do you need to pay experts big bucks?

Discover the answers to all these questions and more in this workshop video. By the end of the session, you should understand the different between on-site and off-site SEO techniques, how to log-in and read your Google Analytics reports, and how to improve your website so that it can be more easily found online.