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AES
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This newly created role, reporting to the NSWTA Board of Directors, sees the Chief Executive Officer (CEO) responsible for leading the organisation’s day-to-day operations in alignment with the Board’s strategic direction.
The CEO will work closely with the Board to co-develop strategy and will be accountable for delivering both strategic and operational priorities - ensuring sound financial stewardship, effective stakeholder engagement, and inspirational organisational leadership.
This is a rare and exciting opportunity to lead one of New South Wales’ most inclusive and community-focused sporting organisations through a
bold period of transformation and renewal.
Further details are available in the CEO Candidate Information Pack.
Most association leaders face a persistent challenge: growing and retaining members. It’s not uncommon to hear stories of
members who join for a year, drop off, and then rejoin two years later. While this cycle may seem harmless, it carries hidden costs—such
as staff time, marketing expenses, onboarding resources, and software overhead—that
can quietly drain your association’s budget.
Running an association or not-for-profit (NFP) is no small feat. Whether you're leading a professional body, a community group, or a
national peak organisation, one question always lingers:
“How do we know we’re doing well?”
It’s a fair question—and an important one.
How we help membership based, not-for-profit associations now and into the future.
