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About the organisation
The Victoria Tourism Industry Council (VTIC) is the independent, member-based peak body for Victoria’s tourism and events industry. VTIC provides leadership for the sector through unified advocacy, industry development programs, business and professional development services and networking opportunities. With over 1,000 members across the state, VTIC plays a critical role in shaping the future of Victoria’s visitor economy.
About the role
Working closely with an experienced Chair and Board, you will help to shape the future strategy of the organisation to grow and evolve the business model, to capitalise on the existing strong foundations. Empowering and engaging the workforce will be critical to underpin the future vision and direction of VTIC. One of the primary objectives will be to engage key stakeholders and partners within the sector and within government to build trust, credibility, and support to continue to position and highlight the value of the tourism industry, to maximise opportunities and outcomes for the sector.
About you
You are a dynamic leader who thrives on connecting with people and achieving shared success. Commercially savvy and resourceful, you think entrepreneurially, and have a proven track record of navigating change while growing businesses. You are known for your warm nature, ability to quickly establish connections and unrivalled reputation for sustaining relationships and adding value. With a deep understanding of government paired with knowledge of the tourism sector, and a well-established network, you are compelled to make a lasting impact as CEO and help position the tourism industry as a key part of Victoria’s economic success.
For more information, call Cameron Norton at SHK on 0474 574 565 or email cameron.norton@shk.com.au. Direct and third-party applications will be forwarded to SHK.
One of the most common — and often unexpected — challenges faced by association boards and leaders arises when a member develops a grievance against the organisation. In the association sector, this is not unusual. Most grievances begin with a concern or disagreement, but if not handled appropriately, they can escalate into a prolonged and disruptive issue.
Insights from the AES Technology Survey and Special Interest Group Discussion
Artificial Intelligence is now part of daily work for many association professionals.
Association Executive Services (AES) are soon to release its
annual report on technology in Australian Associations and recently facilitated a special interest group discussion on the use of AI in
participants' organisations.
The Challenge of Prorated Membership and Renewal Cycles
Anyone responsible for membership in an association understands this tension:
Do we renew members on the anniversary of their joining date, or operate on a single annual renewal date?
And if we operate on a single renewal date, how and when should prorated membership apply?
Here is a deeper exploration of each model — with practical examples drawn from real-world association operations.
How we help membership based, not-for-profit associations now and into the future.
