General Manager, Residential Parks

Caravan & Residential Parks Victoria represents, advocates for, and otherwise supports, member caravan parks, residential parks (notably land lease communities), and industry suppliers to optimise their viability, profitability, sustainability and connection with each other.

This is a senior role created to ensure the delivery of the association’s FY25 – FY27 Strategic Plan.  The role will lead the association’s member engagement, broader stakeholder engagement and advocacy to government and other political stakeholders on matters related specifically to our residential caravan park members, particularly Land Lease Community developers and operators.

The person will be given every opportunity, within a small team, to work closely with the Chief Executive Officer to undertake a broad range of tasks across the public affairs spectrum to ensure the interests of residential park members are protected and promoted and that they are well informed.

 What you’ll do

• Monitor the caravan park industry legislative and regulatory environment, specifically instruments related to residential parks including land lease communities, so that the association can effectively influence political decision makers
  
• Build member trust by developing high quality relationships with residential park members to generate a thorough understanding of the issues impacting them
  
• Communicate advocacy progress and outcomes and other matters of interest with members
  
• Develop high quality relationships with Victorian ministers and their senior advisors, their equivalents in other parties, and senior department personnel to effectively advocate for members’ interests
  
• Be a key advisor on major policy issues and advocacy strategies to the Chief Executive Officer and association Executive
  
• Develop and implement a member and broader stakeholder management plan as a tool to ensure desired outcomes are achieved  
  
• Develop and implement a recruitment strategy for non-member residential parks
  
• Develop quality relationships with like-minded peak bodies to strengthen advocacy efforts on matters of common concern
  
• Identify matters of interest to mainstream media and prepare media material that promotes and protects the residential park sector
  
• In conjunction with the Chief Executive Officer, develop and review the association’s value proposition to the residential park membership and sector
  
• Prepare papers for Committee of Management deliberation as required and directed by the Chief Executive Officer
  

Who we’re looking for

• Experience in the residential park (Land Lease/Manufactured Housing Estate) industry would be ideal but exposure to the broader property sector would also be well regarded
  
• An understanding of, or a capacity to understand, the legislative and regulatory framework governance residential park operations
  
• Strong member engagement skills able to build and foster member, political, media and other stakeholder relationships
  
• A mix of strategic thinking complemented by day-to-day project delivery
  
• The capacity to research issues to bring a comprehensive knowledge base to internal and stakeholder discussions and the distribution of information
  
• A collaborative approach with the capacity to work autonomously
  
• Knowledge of, or ability to quickly become aware of, the Victorian legislation making process
  
• An interest in current affairs and the impact of politics on business and people’s lives
  
• High quality analytical ability and a capacity to think creatively to ensure all known impacts of policy/legislative/regulatory proposals are identified and solutions considered
  
• Media management experience, or the capacity to undertake media training, including as industry spokesperson
  
• Issues and crisis communications experience
  
• Broad understanding, and appreciation, of the role of a peak body and the Not-for Profit sector
  
• Tertiary qualifications in a related discipline
  

Caravan & Residential Parks Victoria is a small team delivering big results and with big ambition. It has recently developed a comprehensive Policy Statement including 16 recommendations for change that, if adopted by government, will significantly improve investment in the Victorian residential land lease sector.

You’ll join a great team striving for excellence every day as we put the interests of our members first. That most often requires collaboration and a preparedness to dig in. We’re in Clayton but flexible work arrangements are available.

Interested?

For a confidential discussion or to obtain the Position Description, contact association CEO Scott Parker at admin@crpvic.com.au

Applications close 4 June 2025.

Other Articles

Published September 23, 2026

What Insurance Do We Need to Reduce Risk for Associations & NFPs?

Risk management is one of those areas that every association and not-for-profit Board knows is important - but it can sometimes become little more than a risk register reviewed once or twice a year.

Insurance can be treated in much the same way.

The organisation receives its annual insurance renewal, the premium is approved, the policy is renewed and everyone assumes the organisation is covered.

Read more

Published September 23, 2026

Who Really Decides Where Your Next Conference Is Being Held?

A practical look at volunteer governance, operational decision-making and what the events industry needs to understand about associations.

Read more

Published September 20, 2026

A $900 Membership Fee — And a Red Flag for Associations

Nick Koerbin has spent many years working with professional and industry associations, and he has developed a simple habit: whenever he meets a professional, he often asks whether they belong to their association — and whether they believe the membership is worth it.

A recent conversation with a young allied health professional raised some important questions about membership value, relevance and the expectations of the next generation.

In this article, Nick shares that conversation and challenges association leaders to consider a simple but confronting question:

Would the next generation of professionals in your sector believe your association is worth joining?

Read more