Join
AES
Join
AES
Contact
Us
Contact
Us
There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
π Review Your Member Value Proposition
- Regularly update and survey existing members to ensure the benefits remain relevant and valuable.
π Identify Potential Member Locations
- Determine where potential members are employed (institutions, organisations, sole traders, etc.).
π Utilise CRM to gather data about potential Members.
- Gather details of non-members and market to them regularly, offering newsletters, podcasts, and webinars to engage them.
-Use this data to understand potential members' demographics and interests.
-Track engagement and tailor content accordingly
π Highlight Testimonials
- Use testimonials from satisfied members in various formats (videos, website statements) to showcase benefits.
π Simplify the Joining Process
- Ensure the membership process is straightforward to follow.
π Leverage Social Media
- Engage on multiple platforms (LinkedIn, Facebook, Twitter, Instagram).
- Share success stories and interactive content (polls, live Q&A sessions).
π Offer Incentives and Discounts
- Remove your joining fee for a short period β or offer extra months of membership for the price of twelve.
.- Provide exclusive articles and research papers for members.
Some of these strategies can help your association attract new members by demonstrating unique value and ensuring an easy, beneficial
joining experience.
The association sector is in the middle of a leadership handover.
Across Australia and New Zealand, CEOs and Executive Directors are moving on. Some are retiring. Some have gone to larger organisations.
Some have left because the relationship with their Board ran out of puff. The reasons vary, but the movement is noticeable, and Boards are
appointing replacements.
The encouraging part is the calibre of the people coming in. Many are genuinely well suited to the job β capable executives with strong
records behind them. A good number are stepping into an association CEO role for the first time.
Most associations can provide a long list of membership benefits. They may include professional development, advocacy, networking, industry information, events, resources, accreditation, discounts and access to specialist advice. However, a list of benefits does not necessarily explain why someone makes the decision to join.
While every Board is different, the same governance issues appear time and again. One of the most common is allowing one personβs behaviour
to dominate the Board table.
Almost every Board has experienced it at some point. One director who seems to consume more time and energy than everyone else combined.
How we help membership based, not-for-profit associations now and into the future.
