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AES
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There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
😀 Review Your Member Value Proposition
- Regularly update and survey existing members to ensure the benefits remain relevant and valuable.
😀 Identify Potential Member Locations
- Determine where potential members are employed (institutions, organisations, sole traders, etc.).
😀 Utilise CRM to gather data about potential Members.
- Gather details of non-members and market to them regularly, offering newsletters, podcasts, and webinars to engage them.
-Use this data to understand potential members' demographics and interests.
-Track engagement and tailor content accordingly
😀 Highlight Testimonials
- Use testimonials from satisfied members in various formats (videos, website statements) to showcase benefits.
😀 Simplify the Joining Process
- Ensure the membership process is straightforward to follow.
😁 Leverage Social Media
- Engage on multiple platforms (LinkedIn, Facebook, Twitter, Instagram).
- Share success stories and interactive content (polls, live Q&A sessions).
😀 Offer Incentives and Discounts
- Remove your joining fee for a short period – or offer extra months of membership for the price of twelve.
.- Provide exclusive articles and research papers for members.
Some of these strategies can help your association attract new members by demonstrating unique value and ensuring an easy, beneficial
joining experience.
One of the main revenue streams for many associations is their annual or biannual conference. Anyone who has planned one knows that securing sponsorship is often the most time-consuming and frustrating task.
Hiring a consultant for a specific task is fundamentally different from engaging one to drive organisational transformation.
Boards often recognise the need for change when membership stagnates, governance weakens, strategy stalls, or momentum declines. Engaging a
consultant at this point is a sound decision.
We’re seeing a growing trend. More and more groups are reaching out to start new associations.
In most cases, the reason is the same: "Our current association isn’t delivering."
That may well be true. Starting a new association is a serious commitment, not just a reaction. Let me be clear:
How we help membership based, not-for-profit associations now and into the future.
