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When do we invoice our membership subscriptions, on the member's joining date or a fixed date during the year for all members ?
I met with one of our Association clients last week to discuss the best way to manage annual membership renewals.
💡It is essential to decide whether to send renewal invoices on the anniversary of a member's joining or on a set annual renewal date for
all members. Each approach has pros and cons.
💡While sending invoices on the joining anniversary may help with cash flow, it also requires ongoing follow-up with members who still need
to renew, which can be time-consuming and costly.
💡At Association Executive Services, we provide a member
contact service that has been instrumental in helping organisations recover lost members, demonstrating its effectiveness and value.
💡Membership renewal issues often stem from outdated contact information, so keep member information current. Set a specific annual renewal
date for all members to reduce this issue.
This allows for better planning and allocation of resources, ensuring that the critical tasks of renewing memberships and generating revenue
are given the attention they deserve.
Here are my final comments on this aspect of membership
💡Ensure you have written procedures and processes for managing the renewal of your membership subscriptions.
💡Ensure your website platform can provide you reports on who has renewed and who hasn't
Finally, remember that membership's correct key performance measure is not growth but member retention. More on that subject later 🎤
Most association leaders face a persistent challenge: growing and retaining members. It’s not uncommon to hear stories of
members who join for a year, drop off, and then rejoin two years later. While this cycle may seem harmless, it carries hidden costs—such
as staff time, marketing expenses, onboarding resources, and software overhead—that
can quietly drain your association’s budget.
Running an association or not-for-profit (NFP) is no small feat. Whether you're leading a professional body, a community group, or a
national peak organisation, one question always lingers:
“How do we know we’re doing well?”
It’s a fair question—and an important one.
How we help membership based, not-for-profit associations now and into the future.
